The Daily Mirror Media Language Flashcards
what does the masthead and typography connote?
the layout and design is conventional for a tabloid. masthead is bold and recognisable as a red top, tabloid. typography is strong. ‘mirror’ is conveying messages how the newspaper is holding up a mirror to what happens in society.
what does the plug connote?
reflects cultural context, advertising a feature on the Platinum Jubilee, reinforcing cultural heritage of the UK (monarchy). page is split between political story (taking prominence) and plug
what does the headline, strapline, slogan and sub-headings connote?
headline - brief and dramatic, typical of paper’s style, emotive language ‘zero shame’. strapline - ‘Gray report fallout’, sums up context of story, negative connotations. slogan - ‘heart of Britain’, the newspapers role in society, they care what happens to the people. sub-headings - provide more information through employment of numbers for dramatic impact.
what do the images connote?
the image dominates the page and anchors the headline - he seems unconcerned. this view is reinforced with caption ‘|’m not going’
what does the language and mode of address connote?
language is emotive and reflects values and attitudes of the newspaper and their political allegiance (calling Johnson ‘shameless’). mode of address - direct, using colloquialism such as ‘cops’ and ‘lockdown bashes’ to engage target audience
what is Levi-Strauss’s theory?
binary opposites between government and ‘the people’ which feeds into the ‘us vs them’ ideology of populism. recognisable signs connotes meaning to the audience. the code of red and clothing convey meaning in relation to the story
