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Media > Theorists > Flashcards

Theorists Flashcards

1
Q

Steve Neale’s theory?

A

Genre Theory. Genres repeat themselves in order to secure success, as they have worked with previous work. Need new hybrids of genre and uniqueness

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2
Q

Example of repeated genres?

A

Character motifs (crime dramas have anti hero main characters)

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3
Q

What is genre hybridity?

A

Intertwining conventions of different genres, creates nostalgia, includes lots of shifts in emotion

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4
Q

What are the categories of theorists?

A

Representation, Audience, Industry and Media Language

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5
Q

Roland Barthes theory?

A

Semiotics - what is in front of the camera

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6
Q

What is naturalisation according to Barthes?

A

Viewpoints are made to feel like they’re common sense, when they’re actually constructed

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7
Q

Examples of semiotics?

A

Mise-en-scene, lighting, setting, body language, positioning, camera angles

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8
Q

Myths according to Barthes?

A

Mode of signification, language takes over reality and influences behaviour

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9
Q

Claude Levi-Strauss’ theory?

A

Binary Opposites, we can’t understand something without its opposite

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10
Q

Function of binary opposites?

A

Clearly explain this, creates compelling stories, creates identifiable characters

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11
Q

Tzvetan Todorov’s theory?

A

The ideal linear narrative consists of the pattern equilibrium, dis-equilibrium and then new equilibrium

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12
Q

Who influenced Todorov’s theory?

A

Vladmir Propp’s list of character types

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13
Q

Jean Baudrillard’s theory?

A

Postmodernism and hyperreality

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14
Q

What is hyperreality?

A

The inability to distinguish between real and fake

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15
Q

Paul Gilroy’s theory?

A

Post-colonialism - the after effect of a person or place being colonised

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16
Q

Key words relating to Paul Gilroy?

A

Diaspora (spreading of people from homeland) Otherness (making someone not part of society)

17
Q

What is Albionic Englishness?

A

Ideal Englishness culture

18
Q

What is liquidity of culture?

A

When a colonised people brings their culture and heritage with overseas

19
Q

Curran and Seaton’s theory?

A

Most media industries are dominated by a small amount of companies forming an oligopoly

20
Q

What does an oligopoly create?

A

Lack of diversity in the media, power and profit for the companies dominating

21
Q

Livingstone and Lunt theory?

A

Regulation theory. UK regulation is struggling between following citizens demands and consumers demands

22
Q

Examples of citizens demands?

A

Protection of privacy, educational, diversity and no discrimination

23
Q

Examples of consumers demand?

A

Freedom of choice, to create content and the right to know

24
Q

George Gerbner theory?

A

Cultivation theory. Heavy TV viewers (4 or more hours) are more influenced by media

25
Q

What is mean world syndrome?

A

People think the world is more violent than it actually is because of the violence in the media

26
Q

Reasons for Gerbner being incorrect?

A

Very outdated, posited his theory in the 1970s, much easier to be a heavy viewer nowadays

27
Q

Hypodermic needle theory?

A

Mass media influencing people’s opinion instantly, no prolonged time

28
Q

Clay Shirky’s theory?

A

No longer passive audiences, digital media has changed the line between audience and producer

29
Q

Ways audiences are encouraged to be active?

A

Social media accounts, comment sections, posting trending content, collaborating with celebrities

30
Q

Henry Jenkins theory?

A

Fandom theory. People that enjoy the same content become very devoted and media join together and become prosumers, creates a virtual community

31
Q

What is participatory culture?

A

Audiences can create their own content based on what they see in the media, bar is very low for what can be produced

32
Q

David Gauntlett’s theory?

A

Audience can relate their identity to the media or base them off of stereotypes

33
Q

What are the different types of identity?

A

Fluidity its always changing, constructed from different media types, collective groups, privileged because we can

34
Q

Stuart Hall’s theory?

A

Reception theory. Encoding and decoding of media. Audiences can decode media incorrectly as it isn’t always straightforward

35
Q

Judith Butler’s theory?

A

Gender Performance theory. We construct our gender based on stereotypes and what we see in the media and society. They’re not defined by our sex or fixed childhood experiences

36
Q
A

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