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Media > Radio 1 Breakfast Show > Flashcards

Radio 1 Breakfast Show Flashcards

1
Q

Target audience?

A

15-29 year olds

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2
Q

What times does it run?

A

7am - 10:30am

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3
Q

The three core values?

A

Educate, inform and entertain

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4
Q

How does the show brand itself?

A

Jingles and logos

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5
Q

PSB stands for?

A

Public Servicing Broadcaster

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6
Q

RAJAR stands for?

A

Radio Joint Audience Research Limited

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7
Q

What is OFCOM?

A

The regulating body for UK broadcasters

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8
Q

Who is the current presenter as of 2018?

A

Greg James

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9
Q

Who was the presenter pre 2018?

A

Nick Grimshaw

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10
Q

Why did they replace presenters?

A

They needed someone younger to fit with the target demographic, Nick Grimshaw’s fanbase is all grown adults now

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11
Q

BBC Radio 1 Breakfast Show’s ratings?

A

5.2 due to Greg James

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12
Q

How many weekly listeners?

A

9.2 million

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13
Q

Ways in which the radio targets young adults?

A

Including trendy new music, mix of genres, social media presence, interactivity

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14
Q

How is the BBC funded?

A

TV licenses

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15
Q

What is the BBC annual budget?

A

£54 milion

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16
Q

What is 10 minute takeover?

A

Listeners choose the music played for 10 minutes

17
Q

Mode of address used?

A

Informal, chirpy and upbeat

18
Q

Name of the news segment?

A

Newsbeat, plays every 30 minutes

19
Q

Name of episode studied?

A

Get yourself tickets for Niall Horan’s tour

20
Q

Date of episode studied?

A

12th January 2024

21
Q

What were the news topics in the episode listened too?

A

UK airstrike in Yemen, Tottenham new defender, racism towards a cricketeer, Gladiators is back on TV

22
Q

Examples of audience interaction?

A

10 minute takeover, Jan Slam, encouraged to text in

23
Q

Ways that radio appeals to younger target demographic?

A

Plays trendy music, new releases played multiple time (yes, and? by Ariana Grande), Jan Slam prize is something that the younger generation would want

24
Q

How has radio adapted due to media changing?

A

No longer has to be listened to live, can be recorded and listened too for up to month after streamed, can be to listened to on multiple devices

25
Q

Examples of media convergence?

A

Podcasts, Youtube channels and Live Streaming

26
Q

Examples of unusual songs played in the episode?

A

Grease Megamix and Who let the dogs out

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