Radio 1 Breakfast Show Flashcards
Target audience?
15-29 year olds
What times does it run?
7am - 10:30am
The three core values?
Educate, inform and entertain
How does the show brand itself?
Jingles and logos
PSB stands for?
Public Servicing Broadcaster
RAJAR stands for?
Radio Joint Audience Research Limited
What is OFCOM?
The regulating body for UK broadcasters
Who is the current presenter as of 2018?
Greg James
Who was the presenter pre 2018?
Nick Grimshaw
Why did they replace presenters?
They needed someone younger to fit with the target demographic, Nick Grimshaw’s fanbase is all grown adults now
BBC Radio 1 Breakfast Show’s ratings?
5.2 due to Greg James
How many weekly listeners?
9.2 million
Ways in which the radio targets young adults?
Including trendy new music, mix of genres, social media presence, interactivity
How is the BBC funded?
TV licenses
What is the BBC annual budget?
£54 milion
What is 10 minute takeover?
Listeners choose the music played for 10 minutes
Mode of address used?
Informal, chirpy and upbeat
Name of the news segment?
Newsbeat, plays every 30 minutes
Name of episode studied?
Get yourself tickets for Niall Horan’s tour
Date of episode studied?
12th January 2024
What were the news topics in the episode listened too?
UK airstrike in Yemen, Tottenham new defender, racism towards a cricketeer, Gladiators is back on TV
Examples of audience interaction?
10 minute takeover, Jan Slam, encouraged to text in
Ways that radio appeals to younger target demographic?
Plays trendy music, new releases played multiple time (yes, and? by Ariana Grande), Jan Slam prize is something that the younger generation would want
How has radio adapted due to media changing?
No longer has to be listened to live, can be recorded and listened too for up to month after streamed, can be to listened to on multiple devices
