Theories of new media

Question 1

case study

Answer 1

Covid 19 pandemic

Question 2

cultural optimist point

Answer 2

new media empowers ordinary people with greater information improving democracy.

Question 3

cultural optimist evidence

Answer 3

Mcnair
- digital media allow ordinary people to communicate
- media producers

Question 4

analysis for cultural optimist

Answer 4

Negroponte
- new media creates greater world harmony
- and reduces geographic proximity

Question 5

evaluation for cultural optimist

Answer 5

Allan and Thorsen
- citizen journalism - anyone can be journalists

Question 6

cultural pessimist point

Answer 6

• interactivity of new media = negative

Question 7

cultural pessimist evidence

Answer 7

Postman
- technopoly - trad. human values replaced by digital tech
- information glut

Question 8

cultural pessimist analysis

Answer 8

Aral
- fake news spread through unethical journalism

Question 9

cultural pessimist evaluation

Answer 9

Lasswell
- hypodermic syringe
- audiences can recognise fake news and create new meaning

Question 10

marxist point

Answer 10

new media = instrumental and manipulative

Question 11

marxist evidence

Answer 11

Miliband
- direct control theory
- r/c give direct orders to journalists to produce a particular message
- create false consciousness

Question 12

marxists analysis

Answer 12

Fuchs
- 90% of newspapers owned by 3 major companies
- 10/15 news platforms owned by 3 companies
- all promoting right wing ideas

Question 13

marxist evaluation

Answer 13

GMH 2008
- ISA
- indirect control - journalists come from similar backgrounds to r/c so share same interests