Media, globalisation and popular culture Flashcards
case study?
MCU - Marvel Cinematic Universe
marxist point
- capitalist globalisation has created worldwide, shared media content consumed by audiences across the globe
marxist evidence
Sklair
- capitalism has created a culture-ideology of consumerism
- blends information and entertainment to sell the ideas, values, and products associated with Western capitalism
marxist analysis
Franklin
- profit-driven media
- investigative journalism, is eroded
marxist evaluation
Fuchs
media imperialism point
- a form of empire in which one country controls the media of another country
e.g American media controls non-Western media
media imperialism evidence
Dorfman and Mattelart
- children’s media
- glorifies Western values and portrays other cultures as backward or primitive
- encourages children to internalise the values of the capitalist system, such as meritocracy
media imperialism analysis
Boyd-Barrett
- cultural homogenisation
- the worldwide adoption of Western culture
- the global popular culture becoming values and behaviour of the West
- local cultural identities are destroyed and replaced by a homogenous Western media culture
media imperialism evaluation
Lasswell
postmodernist point
globalisation combines culture and media into a hybrid mixture
postmodernist evidence
Tomlinson
- glo-localisation - types of media products that combine global and local elements
- new media - interactive allows people across the world to create hybrid media content
postmodernist analysis
McLuhan
- global village
- tech has shrunken time and space to make the world operate like one small village
- people across the globe can communicate instantly and feel connected
postmodernist evaluation
Negroponte
