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Business > Theories > Flashcards

Theories Flashcards

1
Q

Ansoffs matrix

A

Market penetration
Products or service development
Market development
Diversification

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2
Q

Porters strategic matrix

A

Cost leadership
Differentiation
Cost focus
Differentiation focus

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3
Q

Boston matrix

A

Star
Question mark
Cow
Dog

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4
Q

Kay’s distinctive capabilities

A

Architecture
Reputation
Innovation

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Business (16 decks)

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