Theories!!!!!!!

Question 1

What is the idea proposed by Curran & Seaton ?

Answer 1

More socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions.

Question 2

According to Hesmondhalgh, what strategies do cultural industry companies use to manage risk?

Answer 2

Cultural industry companies try to minimise risk and maximise audiences through:
* Vertical integration
* Horizontal integration
* Formatting their cultural products (eg. Through stars, genres and serials)

Question 3

Fill in the blank: Cultural industry companies aim to _______ risk and maximise audiences.

Answer 3

minimise

Question 4

True or False: Curran & Seaton believe that more diverse ownership leads to more adventurous media productions.

Answer 4

True

Question 5

What does vertical integration refer to in the context of cultural industries?

Answer 5

A strategy where a company controls multiple levels of the production and distribution process.

This can include owning both the production and the distribution channels.

Question 6

What is horizontal integration in cultural industries?

Answer 6

A strategy where a company acquires or merges with other companies at the same level of the production process.

This can help expand market reach and reduce competition.

Question 7

Fill in the blank: Cultural products are often formatted through the use of _______.

Answer 7

stars, genres, and serials