Definitions

Question 1

Sign

Answer 1

A successful, understandable form of communication

Question 2

Signifier

Answer 2

Any motion,gesture , image, sound, pattern or event that conveys meaning

Question 3

Signified

Answer 3

The meaning a signifier conveys . The concept it refers to.

Question 4

Connotation

Answer 4

The feelings and ideas and cultural meanings that are associated with a word or object not the literal meaning

Question 5

Denotation

Answer 5

The literal or primary meaning of a word despite the feelings or ideas it may present you with

Question 6

Icons

Answer 6

Signs where the signifier resembles the signified

Question 7

Symbols

Answer 7

Signs where the relation between the signifier and signified is culturally specific

Question 8

Indexes

Answer 8

Signs where the signifier is caused by the signified

Question 9

Mode of address

Answer 9

How a text positions the audience (direct, indirect,formal , informal)

Question 10

Open text

Answer 10

Media texts which purposely encourage multiple interpretations

Question 11

Cropping

Answer 11

Cutting out unwanted material from a picture to highlight the essential factors to highlight and establish meaning

Question 12

Anchorage

Answer 12

Placing words next to an image to tell the meaning to the audience

Question 13

Closed text

Answer 13

Media text which explains the meaning of a text with writing

Question 14

Polysemy

Answer 14

Multiple meanings

Question 15

Mediation

Answer 15

Media texts are carefully selected and constructed before an audience sees it

Question 16

Media

Answer 16

The means of communication that reach or influence people widely

Question 17

Semiotics

Answer 17

Study of signs

Question 18

Encode and decode

Answer 18

Media producers encode so media audiences can decode

Question 19

Visual code

Answer 19

Codes you can see such as setting, props,costume , colour , body language , facial expressions , mise-en-scene

Question 20

Mise-en-scene

Answer 20

the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film

Question 21

Technical codes

Answer 21

Camera shots, camera angles, framing , lighting

Question 22

Written codes

Answer 22

Fonts , typography, headlines , mode of address

Question 23

What are texts

Answer 23

Any media product

Question 24

Direct mode of address

Answer 24

When the text directly interacts with you

Question 25

Indirect mode of address

Answer 25

The text does not speak/interact with you directly

Question 26

Inclusive mode of address

Answer 26

Mode of address that includes everybody (non-specific)

Question 27

Exclusive mode of address

Answer 27

Only applies to certain groups of people

Question 28

Formal mode of address

Answer 28

Professional and formal

Question 29

Informal mode of address

Answer 29

Conversational and informal

Question 30

Lexis

Answer 30

Specific type of language or vocabulary used in media text

Question 31

High frequency lexis

Answer 31

uses words that are common

Question 32

Low frequency Lexis

Answer 32

Uses words that are not commonly used

Question 33

Audio codes

Answer 33

Diegetic , non diegetic, music , voiceover , ambient sound , dialogue , sound effects