Definitions Flashcards

1
Q

Sign

A

A successful, understandable form of communication

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2
Q

Signifier

A

Any motion,gesture , image, sound, pattern or event that conveys meaning

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3
Q

Signified

A

The meaning a signifier conveys . The concept it refers to.

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4
Q

Connotation

A

The feelings and ideas and cultural meanings that are associated with a word or object not the literal meaning

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5
Q

Denotation

A

The literal or primary meaning of a word despite the feelings or ideas it may present you with

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6
Q

Icons

A

Signs where the signifier resembles the signified

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7
Q

Symbols

A

Signs where the relation between the signifier and signified is culturally specific

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8
Q

Indexes

A

Signs where the signifier is caused by the signified

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9
Q

Mode of address

A

How a text positions the audience (direct, indirect,formal , informal)

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10
Q

Open text

A

Media texts which purposely encourage multiple interpretations

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11
Q

Cropping

A

Cutting out unwanted material from a picture to highlight the essential factors to highlight and establish meaning

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12
Q

Anchorage

A

Placing words next to an image to tell the meaning to the audience

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13
Q

Closed text

A

Media text which explains the meaning of a text with writing

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14
Q

Polysemy

A

Multiple meanings

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15
Q

Mediation

A

Media texts are carefully selected and constructed before an audience sees it

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16
Q

Media

A

The means of communication that reach or influence people widely

17
Q

Semiotics

A

Study of signs

18
Q

Encode and decode

A

Media producers encode so media audiences can decode

19
Q

Visual code

A

Codes you can see such as setting, props,costume , colour , body language , facial expressions , mise-en-scene

20
Q

Mise-en-scene

A

the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film

21
Q

Technical codes

A

Camera shots, camera angles, framing , lighting

22
Q

Written codes

A

Fonts , typography, headlines , mode of address

23
Q

What are texts

A

Any media product

24
Q

Direct mode of address

A

When the text directly interacts with you

25
Indirect mode of address
The text does not speak/interact with you directly
26
Inclusive mode of address
Mode of address that includes everybody (non-specific)
27
Exclusive mode of address
Only applies to certain groups of people
28
Formal mode of address
Professional and formal
29
Informal mode of address
Conversational and informal
30
Lexis
Specific type of language or vocabulary used in media text
31
High frequency lexis
uses words that are common
32
Low frequency Lexis
Uses words that are not commonly used
33
Audio codes
Diegetic , non diegetic, music , voiceover , ambient sound , dialogue , sound effects