Theories Flashcards
What is the Long Tail Theory?
The idea that businesses can profit by selling a wide variety of niche products, rather than focusing only on a few best-sellers.
Who proposed the Long Tail Theory?
Chris Anderson, in his book “The Long Tail: Why the Future of Business is Selling Less of More.”
What is Wikinomics?
A business model that involves collaboration with users to create value, often through crowdsourcing and open-source projects.
Who coined the term Wikinomics?
Don Tapscott and Anthony D. Williams in their book “Wikinomics: How Mass Collaboration Changes Everything.”
What is Cultural Imperialism?
The dominance of one culture over others, often through media, leading to the erosion of local cultures.
What is the Global Village concept?
The idea that technology, especially media, connects people across the world, creating a global community.
Who coined the term Global Village?
Marshall McLuhan, a Canadian philosopher, in his book “The Gutenberg Galaxy.”
What is the Network Society?
A society where social, political, and economic structures are shaped by networks, especially digital ones
Who proposed the concept of Network Society?
Manuel Castells, in his trilogy “The Information Age: Economy, Society, and Culture.”
What is Technological Determinism?
The belief that technology drives social change and influences culture and society.
What is Media Convergence?
The blending of different media forms and technologies, allowing content to be shared across multiple platforms.
What is the Digital Divide?
The gap between those who have access to modern technology and those who do not.
What is Participatory Culture?
A culture where audiences actively participate in creating and sharing media, rather than just consuming it.
What is Postmodernism in media?
A cultural movement that questions traditional ideas, embraces diversity, and blends high and low culture.
