LO1

Question 1

Name one technological method for accessing social media. 3points

Answer 1

A: - Smartphone
• Tablet
• Computer (via browser)
• Smartwatch

Question 2

Q: How have mobile apps enhanced the accessibility of social media platforms? 4 points

Answer 2

A:
1. Provide instant, on-the-go access.
2. Push notifications keep users updated.
3. User-friendly interfaces simplify navigation.
4. Offline access allows use without internet.

Question 3

Q: How does cloud technology support social media use? 3 points

Answer 3

A:
1. Stores massive amounts of data (photos, videos).
2. Enables cross-device access.
3. Scales to handle increasing traffic.

Question 4

List two ways media producers use social media. 2 points

Answer 4

1. Distributing content (e.g., videos, articles).
   
   2. Promoting products (ads, sponsored posts).

Question 5

Name three advantages of social media for generating new product ideas. 3points

Answer 5

A:
1. Crowdsourcing feedback (polls, surveys).
2. Tracking trends (hashtags, viral topics).
3. Analysing audience insights (engagement data).

Question 6

How does social media enable global collaboration for media producers?

Answer 6

A:
1. Real-time communication (messages, video calls).
2. Instant sharing of ideas and files.
3. Hosting public discussions for feedback.

Question 7

How can social media reduce production costs? 3points

Answer 7

A:
1. Low-cost promotion (e.g., ads, organic posts).
2. Free content distribution (no physical copies).
3. Conducting free audience research.

Question 8

Name two consequences of airing grievances publicly on social media.

Answer 8

A:
1. Damaged professional reputation.
2. Loss of career opportunities.

Question 9

Why is professional conduct on social media important for media producers? 3points

Answer 9

A:
1. Protects personal and company reputation.
2. Avoids negative impacts from permanent content.
3. Reflects well on associated

Question 10

Name one regulation that applies to social media content and its purpose.
2 points

Answer 10

A:
1. GDPR: Protects user data and privacy.
2. Copyright Act: Prevents unauthorised content use.

Question 11

What is the role of the Data Protection Act in social media use?
3points

Answer 11

A:
1. Governs how personal data is collected and used.
2. Ensures data security.
3. Gives users control over their data.

Question 12

How do IPSO and Ofcom monitor social media content? 3points

Answer 12

A:
1. IPSO ensures accuracy and fairness in media.
2. Ofcom regulates broadcasting standards.
3. Both investigate complaints and enforce rules.

Question 13

What are the positive effects of globalisation on media production?
3points

Answer 13

A:
1. Reaches global audiences.
2. Encourages collaboration across borders.
3. Shares resources and technologies.

Question 14

How has globalisation enabled the sharing of ideas and technologies?
3 points

Answer 14

A:
1. Facilitates cross-border communication.
2. Encourages global collaboration.
3. Enables rapid adoption of new tools.

Question 15

What is a negative cultural impact of globalisation in media production?
3points

Answer 15

A:
1. Cultural homogenisation (loss of diversity).
2. Local cultures overshadowed by global trends.
3. Reduced representation of minority cultures.