30 Marker Structure

Question 1

How many paragraphs should be in a 30-mark answer?

Answer 1

7 paragraphs in total.

Question 2

What is the first paragraph in a 30-mark answer?

Answer 2

Introduction
• Briefly restate the task and outline the main points you will address.
• Mention the key aspects of the question you will cover (e.g., channels, content, milestones, etc.).

Question 3

What should the second paragraph be in a 30-mark answer?

Answer 3

Social Media Channels/Content
• Discuss the social media channels to be used (e.g., Instagram, Twitter, Facebook, etc.).
• Justify your choice of channels and link them to the campaign’s target audience.
• Mention how these channels align with the campaign’s goals.

Question 4

What should the third paragraph be in a 30-mark answer?

Answer 4

Creative Campaign Content
• Explain the types of content (e.g., videos, images, text posts) and the overall style (e.g., informative, entertaining).
• Justify your content choices and explain why they are appropriate for the target audience and campaign goals.

Question 5

What should the fourth paragraph be in a 30-mark answer?

Answer 5

Milestones/Deadlines/Timescale
• Outline key milestones and deadlines for the campaign.
• Discuss important dates, like content creation, posting schedules, and event launches.
• Explain how these milestones will help keep the campaign on track.

Question 6

What should the fifth paragraph be in a 30-mark answer?

Answer 6

Measuring Success/Performance Indicators
• Describe how you will measure the campaign’s success (e.g., engagement rates, reach, conversions).
• Mention specific tools to track performance (e.g., Google Analytics, social media insights).
• Explain how you will use these measurements to evaluate the campaign.

Question 7

What should the sixth paragraph be in a 30-mark answer?

Answer 7

Legal and Ethical Issues
• Discuss potential legal and ethical concerns (e.g., privacy issues, copyright).
• Explain how you would address these issues to ensure the campaign is compliant and ethical.

Question 8

What should the seventh paragraph be in a 30-mark answer?

Answer 8

Summarise your key points.
• Reiterate how your approach addresses the campaign goals.
• Emphasise why your plan will lead to success.

Question 9

How do you structure a 30-mark answer to achieve a level 5?

Answer 9

1. Introduction: Restate the task and outline what you will cover.
   
   2. Social Media Channels/Content: Discuss and justify chosen channels and content.
   3. Creative Campaign Content: Explain content types and style, linking to goals and audience.
   4. Milestones/Deadlines/Timescale: Outline key dates and milestones for the campaign.
   5. Measuring Success/Performance Indicators: Describe how success will be measured.
   6. Legal and Ethical Issues: Address any potential legal or ethical concerns.
   7. Conclusion: Summarise and emphasise why your plan will succeed.