30 Marker

Question 1

What are key performance indicators (KPIs)?

Answer 1

measurable values that help assess the success of a campaign, business activity, or project in achieving its objectives. Examples include engagement rate, conversion rate, and customer retention.

Question 2

How can social media engagement be measured?

Answer 2

Social media engagement can be measured through metrics such as likes, shares, comments, click-through rates (CTR), and follower growth.

Question 3

What are common ways to measure the success of a marketing campaign?

Answer 3

Success can be measured through metrics such as:
• Reach (how many people saw the campaign)
• Impressions (how often the content was displayed)
• Engagement rate (likes, shares, comments)
• Conversion rate (how many people took a desired action)
• Return on investment (ROI)

Question 4

What are ethical issues in a social media marketing campaign?

Answer 4

Ethical issues include:
• Misleading information or false advertising
• Privacy violations (e.g., collecting data without consent)
• Exploiting vulnerable groups
• Lack of transparency about sponsorships or paid partnerships

Question 5

What are legal issues in social media marketing?

Answer 5

Legal issues can involve:
• Copyright infringement (using images or videos without permission)
• Defamation (false claims that harm a reputation)
• Privacy laws (such as GDPR for handling personal data)
• Advertising regulations (such as the UK ASA rules)

Question 6

What is a “sales funnel” in digital marketing?

Answer 6

A sales funnel is a model that represents the stages a potential customer goes through before making a purchase. It typically includes awareness, interest, decision, and action stages.

Question 7

How can the effectiveness of a campaign’s content be evaluated?

Answer 7

Effectiveness can be evaluated using:
• Engagement metrics (comments, shares, reactions)
• Traffic analysis (website visits from social media links)
• Conversion rates (how many people took the desired action)
• Audience feedback and sentiment analysis

Question 8

What are “social media aggregation tools”?

Answer 8

Social media aggregation tools collect and display social media content from different platforms in one place. They help monitor performance, engage with users, and manage multiple channels more efficiently.

Question 9

What is “sentiment analysis”?

Answer 9

Sentiment analysis uses software to determine the emotional tone behind social media comments or feedback. It helps assess whether the response to a campaign is positive, neutral, or negative.

Question 10

What is “brand identity”?

Answer 10

Brand identity refers to how a brand presents itself to the public, including its visual elements (like logos and colors), messaging, tone, and overall style that differentiates it from competitors.

Question 11

What is “ROI” in marketing?

Answer 11

ROI (Return on Investment) shows how much money a campaign made compared to what it cost. It’s calculated by dividing profit by cost and multiplying by 100.

Question 12

What is “brand loyalty”?

Answer 12

Brand loyalty is when customers keep buying from the same brand because they trust it or feel a strong connection with it.

Question 13

How does globalisation affect marketing strategies?

Answer 13

Globalisation means brands must adapt their marketing to fit different cultures, laws, and economies worldwide.

Question 14

What is “target audience segmentation”?

Answer 14

This is when brands break their audience into smaller groups based on things like age, location, or interests to make their marketing more specific.

Question 15

What are “conversion rates”?

Answer 15

Conversion rates show how many people take a desired action, like buying a product or signing up for an email, after seeing an ad or post.

Question 16

What is “user-generated content”

Answer 16

UGC is content created by users, like reviews or social media posts, that can help a brand build trust and get more attention.

Question 17

What is “geo-targeting”?

Answer 17

Geo-targeting is when marketers show content or ads based on where a person is located, making it more relevant.

Question 18

What is “ethical marketing”?

Answer 18

Ethical marketing means advertising and selling products in a way that is fair, transparent, and respectful of customers.

Question 19

Why is “customer feedback” important?

Answer 19

Customer feedback helps brands understand what customers like and dislike, so they can improve products and services.

Question 20

How do “cultural differences” affect marketing?

Answer 20

Different cultures prefer different things, so brands need to adapt their ads, products, and messages to fit local customs and values.

Question 21

What are “social listening tools”?

Answer 21

These tools track what people are saying online about a brand or product, helping companies respond quickly and understand public opinion

Question 22

What are “paid, earned, and owned media”?

Answer 22

• Paid media: Ads you pay for (e.g., social media ads).
• Earned media: Free publicity through word-of-mouth or press.
• Owned media: Channels you control, like your website or social accounts.

Question 23

What is the “AIDA” model in marketing?

Answer 23

AIDA is a model that describes how ads move consumers through four steps:
• Attention: Catch their eye.
• Interest: Spark their curiosity.
• Desire: Make them want it.
• Action: Get them to buy.

Question 24

How do “digital influencers” impact marketing?

Answer 24

Influencers help brands reach new audiences by sharing products with their followers, who trust their opinions.

Question 25

What are “analytics tools” in marketing?

Answer 25

These tools, like Google Analytics, track how well a marketing campaign is doing, showing what works and what needs changing.

Question 26

What are “ethical concerns” with influencer marketing?

Answer 26

Issues include:
• Not disclosing paid partnerships.
• Promoting products that don’t fit with the influencer’s values.
• Giving misleading information about products.

Question 27

What is “cultural appropriation” in marketing?

Answer 27

Cultural appropriation happens when brands use elements of a culture in a disrespectful or inappropriate way, which can offend people.

Question 28

How does a “brand’s social responsibility” affect marketing?

Answer 28

When brands take social or environmental responsibility seriously, it can build trust, attract customers, and improve their reputation.

Question 29

What is the “4 Ps” in marketing?

Answer 29

The 4 Ps are:
• Product: What’s being sold.
• Price: How much it costs.
• Place: Where and how it’s sold.
• Promotion: How it’s advertised to customers.

Question 30

What is “brand positioning”?

Answer 30

Brand positioning is how a brand is seen in the market compared to its competitors, based on what makes it unique or valuable

Question 31

What is “customer journey mapping”?

Answer 31

This is when a company tracks every step a customer takes from discovering a product to making a purchase to understand how to improve the experience.

Question 32

What is “customer journey mapping”?

Answer 32

This is when a company tracks every step a customer takes from discovering a product to making a purchase to understand how to improve the experience.

Question 33

What is “conversion optimisation”?

Answer 33

Conversion optimisation involves improving a website or campaign to increase the number of visitors who take the desired action, like buying a product.

Question 34

What is “social media advertising”?

Answer 34

This is paid advertising on platforms like Facebook, Instagram, and Twitter, aimed at specific audiences based on demographics, interests, and behaviour.

Question 35

What is “brand engagement”?

Answer 35

Brand engagement refers to the level of interaction between a brand and its audience, such as likes, comments, and shares on social media.

Question 36

What is “viral marketing”?

Answer 36

Viral marketing is when content spreads quickly online because people share it with others, usually because it’s entertaining, emotional, or surprising.

Question 37

What is “remarketing”?

Answer 37

Remarketing is targeting ads at people who have already interacted with a brand, like visiting a website or adding products to a shopping cart but not buying.

Question 38

What is “cross-platform marketing”?

Answer 38

Cross-platform marketing means using multiple platforms (e.g., social media, email, websites) in a unified way to reach customers and deliver consistent messages.

Question 39

How do “personalised ads” work?

Answer 39

Personalised ads are tailored to individual users based on their previous online behaviour, preferences, or demographic information, increasing relevance and engagement.

Question 40

What are “social media algorithms”?

Answer 40

Algorithms decide which posts appear on users’ feeds based on factors like engagement (likes, comments) and relevance to the user, aiming to show the most interesting content