Theme 4 c 2 - The development of mass tourism Flashcards
By 1925 how many working-class people had access to paid holiday and bank holiday?
1.5 million
What reasons were given for football hooliganism?
- Most of the crowd were of the working class who lived in poverty and so they were reflecting their culture. (However, it was during this era that this classes prosperity increased)
- The elderly, wealthy could spend their money doing other things eg. gardening, holidays and so they did not act as restraining influences.
Tourism for the wealthy
What holiday activity became popular for the wealthy classes?
Sailing. At the coast or inland areas like Norfolk Boards.
Give an example of an inland sailing spot for the wealthy
Norfolk Broads.
Travelling abroad wasn’t common however if a wealthy Briton were to go for a holiday abroad where would they go?
go to exclusive locatinos like the French Riviera or for tours of art gallaries and museums in Italy and Greece.
Give an example of a German-produced guidebook for wealthy travellers
Baedeckers concentrated on the most expensive hotels, art and cultural pursuits and gave advice on how much to tip staff.
In 1936 how many passengers did coaches transport to rural parts of Britain?
82 million.
By 1939 how many cars were there on the road?
2 million
What were some popular holiday destinations in the 1930s?
Scotland, the Lake District and North Wales.
For caravanners, campers and hikers.
72,000 a year to the lake district.
During the 1930s the opening of an organisation helped to make hiking holidays cheaper, what was this organisation?
Youth Hostel Association which offered dormitory rooms and breakfast.
What publication made the grew the attraction of the Lake District in the 1930s?
1932-6 - Arthur Ransomes swallows and amazons.
Give an example of a popular cultural and historical location for holidays in the 1930s
Stratford-upon-Avon for the annual Shakspeare Festival and Hampton Court Palace.
Why was Stanford-upon-Avon a popular tourist destination in the 1930s?
Annual Shakspeare Festival and Hampton Court Palace.
What was a cheaper alternative to hotels in the 1930s?
Boarding houses
By the 1920s how many boarding houses were there in Blackpool?
4,000 with families returning year after year to the same establishment.
Why was there a decrease in the popularity of Boarding Houses?
- The disposible income of holidaymakers increased.
- In boarding houses they were not given keys to their own rooms and couldn’t be out after certain hours.
- Some landladies were considered overbearing.
In the 1920s where were the main holiday destinations for working-class families?
Blackpool, Bridlington, Weston-Super-Mare, Morecambe Sands and Southend.
Who was Billy Butlin?
A businessman who imported the idea of a holiday camp from Canada. First built at the Skegness in 1936.
Promising ‘A weeks holiday for a weeks wages’.
Offering a cheap holiday with Chalet accommodation with activities and entertainment in every weather, with 3 meals a day.
Where was the first Butlins holiday camp?
Skegness in 1936
How many visitors went to the Butlins Skegness and Clacton camps per year?
In 1939 - 100,000
There was 8 by the 1960s.
How did Butlin try to save his company after people started to travel abroad more often?
What effect did this have?
Tried to market it at teenagers and young adults who had more disposible incomes.
This was a disaster through the Tabloid stories of vandalism, drinking, teenage sex and antisocial behaviour caused damage to Butlin’s family-friendly reputation.
How did customer service change over the 1960s-70s?
Sevice became more personalised. As hotels offered more chocies of menus and developed their leisure facilities
By the 1960s what change helped more families go on holidays?
Almost all businesses in Britain offered at least a fortnight’s annual leave to employees.
During the 60s what two areas become popular holiday resorts?
Spain and portugal beachfronts
What proportion of all holidays was to the Mediterranean in 1968 compared to 1971?
4% in 1968
7% in 1971
What did the government do that limited the scope of holidaymaking in the 1960s?
Couldn’t take more than £50 out of the country per year.
This changed to £25 per trip and caused a boom in holiday travel.
How many people went on holiday in 1971?
How did this change a decade later?
1971 - 4 million holidays abroad.
1980s - 13 million
Give an example of a popular high-rise holiday resort
Benidorm Bay in Spain
What are two examples of new forms of tourism during the 60s/70s?
- Caravanning
- The ‘Hippy Trail’
In 1934 how many models of the caravan were available to the buying public?
90 models
What proportion of all holidays were caravan holidays in the 1960s?
20%
What was the hippy trail?
A route to Nepal and India of the 1960s. Seen as overt materialism.
Few people went on it in comparison to package holidays but it showed a shift in attitudes.
What fraction of working families could afford to travel aboard?
1/5
By 1965 what proportion of working adults had 2-3 weeks paid holiday a year?
60%
With 25% having no paid holiday entitlement.
How did the number of people going on holiday change over the years 1951-1972?
1951 - 1.5 million
1972 - 8.5 million
This declined again from 1973 due to a rise in prices.
