Theme 4 b 3 - Youth culture, 1955-79 Flashcards
What was there at the end of WW2- as forces personnel returned home and family life re-established?
‘Baby boom’
In Britain, how many births did the post- war period see per year compared to the early 1930s?
- Saw between 900,000- 1 million births per year!
COMPARED TO
- 700,000- 800,000 (early 1930s)
What were there more of towards the end of the 1950s?
What were they called?
- More young people!
- ‘Baby boomers’
Did many young people have jobs, what did they provide and what was it based on?
What had young people previously been influenced by before this new market emerged?
- Many had jobs and all provided a new market based on American influences in terms of films, music and clothing.
- Young people largely dresses like their parents, and listened to the same kind of music, often bland and non-threatening.
What did the post-war period see the development of?
A distinct youth culture throughout the Western world, driven by distinctive clothing & music.
Teenagers
When had previous generations tended to leave school, what did they do and why?
How did this change with the new generation of teenagers?
- Leave school at 14, go to work, often their income was needed to supplement that of their parents.
- School leaving age raised to 15 (1947), but many more stayed on to sit exams & from the 1960s onwards- go to university.
Teenagers
When was the school leaving age raised to 15?
1947
Teenagers
What had been introduced in 1948 & what did its peak take?
What happened in 1960 and what did this result in?
- 1948- National service/ conscription had been introduced- its peak took 160,000 boys every year for two years military service.
- 1960- As Britains military commitments lessened, this ended.
Teenagers
What allowed teenagers to have time and money to spend of luxaries and waste as there parents might have called it?
Full employment & plentiful apprenticeships!
Teenagers
What products were aimed at teenagers?
- The latest fashions/ gadgets such as transitor radios- effectively marketed to be seen as essential!
- Television shows aimed at teenagers, e.g. ‘Top of the Pops’ - beginning in January 1964, or at specific youth cultures such as ‘Ready Steady Go’- aimed at mods.
Youth culture
As the baby boomers grew- they wanted a new identity from their parents.
- What were teenagers like in the 1950s?
- What was this replaced with?
- 1950s- teddy boy gangs, slicked back hair, Edwardian style suits, listened to rock ‘n’ roll.
- Replaced by rockers, leather jackets powerful motorbikes- listening tastes were largely white American based harder edged rock & rollers such as Eddie Cochran.
Youth culture
What were the mods like?
What music did they listen to?
- Dressed in fashionable Italianate suits & riding sleek Vespa or Lambretta motor scooters from Italy.
- Listened to a new kind of musical import- largely black-inspired rhythm & blues from the USA.
Youth culture
In the 1960s- what bands came u with their own black- inspired rhythm & blues?
- Beatles (based in Liverpool)
- Hollies (based in Manchester)
(Created the hugely successful British popular music which enveloped the world as the decade progressed!)
Youth culture
As the 1960s progressed, what did the mods morphe into?
How did this further change in the 1970s?
- 1960s- skinheads- with short hair, braces and a working class arrogance, whos reggae and ska-inspired music often came from the Caribbean.
- 1970s- punks- torn clothing, chains and Mohican hairtyles.
Youth culture
What did both cultures of the 1960s & 1970s see?
Involved a sort of minimalism- based on simplicity of style.