Theme 4 a 3 - The growth of a consumer society, 1951-79 Flashcards
What was the ‘Affluent Society’?
A period when more people achieved living standards their forebears could not have imagined, as their spending power rose.
What happened to inflation numbers during the 1970s?
Double figures were reached as the overall standard of living improved.
Give a few key factors for why there was a rapid growth in living standards
A global economic boom throughout the post-war era Britains welfare state, which ensured a basic standard of living for most of the population Relatively low energy prices. Commitment by Labour and Conservatives to full employment. Strong trade unions, able to negotiate high wages for their members. The increasing availability of consumer credit The rise in average wages since 1945
What did Harold Macmillian declare in 1957?
‘most of our people have never had it so good’
How did consumer spending vary between 1957-60?
Spent over £1 billion in 1957 £1.5 billion by 1960
What were wages like in 1959?
Average wages doubled what they were like in 1950.
What was a lot more money spent on in the 1950s?
Vacuum cleaners, washing machines and fridges
How did washing machine ownership vary between 1955 and 1966?
1955 - 17% of homes. 1966 - 60% of homes
How did the rise in luxury domestic products affect women?
Helping them at home as chores normally taking a week would now take a matter of hours. Adverts now focused on women as ‘housewives’ and taking control of new modern products.
Year - Revue of consumer credit rules
1954
What did the revue of the consumer credit rules change in 1954?
There was a relaxation in the rules.
What happened to the demand for television sets rise do to the revue of the consumer credit rules in 1954?
10% rise in demand
Consumer choice
What did the economic shocks of the 1970s seem to do little to?
What rapidly grew?
- Very little to slow down consumer spending or the exapansion of consumer choice.
- British tastes for foreign food & drink rapidly grew, partly as result of cheaper travel & access to overseas holidays - and due to rapid growth of supermarket chains providing low-cost foods & choice.
New Towns
New towns created in the 1960s showed the success of what?
Between 1961-1964, what are some examples of new towns created?
In 1967- what else was created?
1946 New Towns Act.
Runcorn, Skelmersdale, Redditch, Washington & Livingston.
1967- Milton Keynes.
New Towns
Why were inner-city families who moved to the new towns able to do so?
An increase in affluence.
Prices remained stable & real wages rose by 130% between 1955-1969.