The Value Of Immersive Technologies (Week 4) Flashcards
What are immersive technologies?
Technologies that create simulated or enhanced environments where users can engage with digital content in ways that feel real
What are the three forms of immersive technologies?
Virtual reality
Augmented reality
Mixed reality
What is virtual reality
Fully immersive, digital only that fully replaces the physical world
What is augmented reality?
Enhances the physical world by overlaying digital objects onto real world surroundings
What is mixed reality
Merges real with virtual world allowing for real time interaction between digital and physical objects, with the potential for digital actions to influence the real world environment.
What are the benefits of immersive technologies?
- Process improvement - increased efficiency, increased quality
- Extension of capabilities - enhanced user engagement , new services
What are the devices used with virtual reality?
Vr headsets e.g., Oculus rift, PlayStation VR
What are three uses of VR in the automotive industry?
- Experimenting and prototyping - VR allows engineers and designers to experiment with vehicle design and build before creating expensive digital prototypes
- Design and engineering reviews - Major car companies like BMW and Honda have used VR for years to conduct design engineering reviews
- Cost and time savings - VR reduces the number of prototypes needed for each vehicle line, saving millions in man hours and manual costs
Also enables globalisation of design process allowing teams from around the world to collaborate in real time
What are three uses of VR in the automotive industry?
- Experimenting and prototyping - VR allows engineers and designers to experiment with vehicle design and build before creating expensive digital prototypes
- Design and engineering reviews - Major car companies like BMW and Honda have used VR for years to conduct design engineering reviews
- Cost and time savings - VR reduces the number of prototypes needed for each vehicle line, saving millions in man hours and manual costs
Also enables globalisation of design process allowing teams from around the world to collaborate in real time
What devices are used for augmented reality?
Smartphones, AR Glasses e.g., Google glass, GPS
What are the benefits of Augmented reality?
Enhanced engagement - increases interaction with real world environment
Accessibility - easy to implement on widely available devices such as smartphones
What are the benefits of Augmented reality?
Enhanced engagement - increases interaction with real world environment
Accessibility - easy to implement on widely available devices such as smartphones
What are two use cases of AR?
Retail and E-commerce - AR allows customers to visualise furniture or clothing in their homes or on themselves before purchasing
Maintenance and repair - Technicians use AR to overlay diagrams and instructions directly onto machinery for hands free , real time guidance
What are two use cases of AR?
Retail and E-commerce - AR allows customers to visualise furniture or clothing in their homes or on themselves before purchasing
Maintenance and repair - Technicians use AR to overlay diagrams and instructions directly onto machinery for hands free , real time guidance
What device is associated with mixed reality
Microsoft HoloLens
Robotic systems - robots with haptic feedback and precise actuation mechanisms can be controlled remotely, responding to command from the virtual environment to perform tasks in the real world
