The Times (L,R,I&A) Flashcards

1
Q

(The Times) Layout and design

A

Typical for a broadsheet (mostly text rather than images.

The Times typically has an image, a main story, a secondary story and a plug

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2
Q

(The Times) Masthead

A

Suggests that the paper is going to show us what is happening at this “time” around the world

Logo - connotations of history, tradition and royalty

Serif font - represents the paper as being traditional, sophisticated and classy

Recognisable - one of the images is obstructing the masthead represents the newspaper as being iconic and well known that audiences don’t need to see the whole thing

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3
Q

(The Times) Headline

A

“Police investigate PM’s four lockdown parties.”

Informative rather than dramatic - however there is a subtle criticism through the selection and use of language

Mention of the police represents the issue as being very serious.

The use of the number “four” emphasises how many times rules were broken.

Underneath it says “Detective examining hundreds of photos” - use of facts and stats to persuade audience.

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4
Q

(The Times) Main image

A

Big and bold - engaging/eye-catching

Close up of BJ - ashamed/unsure, lacks confidence, difficult place of not knowing what to do

Suit and tie - wealthy and powerful, professional job

The newspaper selected this photograph to show how Boris has some questions to answer for whilst not explicitly criticising them - due to them being right wing

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5
Q

News Corp

A

News Corp - News UK - Times Newspapers - The Times

  • global conglomerate
  • vertically and horizontally integrated (owns newspapers and film companies e.g. 20th Century Fox) which gives them a huge amount of power, money and resources
  • can afford to take risks (paywall - may repel some audiences)
  • can share journalists
  • distribute material globally
  • having a lot of power means they can potentially bend rules that others cannot (e.g. phone hacking scandal - escaped convictions)
  • say they try to be neutral and embrace all political views.
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6
Q

How does The Times describe themselves?

A

“A faithful recorder of the times for more than 200 years. It is authoritative, credible, responsible, trusted and a part of the nation’s cultural heritage.”

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7
Q

When was The Times edition of this story published?

A

February 2022

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8
Q

(The Times) Target demographic

A

ABC1

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9
Q

(The Times) Pull Quotes

A

They are direct quotations from Sue Gray’s report and have the overall conclusion that Boris has failed in some way.

So, in having this on the front cover, the newspaper is suggesting that Boris and the conservative government have failed

This is unusual for The Times as they are more right leaning (even though they say they are neutral). But, a lot of the public were angry so The Times had to do this to engage readers.

There is ellipses which suggests that the issue is not over and there is more to come.

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10
Q

(The Times) Language and mode of address

A

Formal

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11
Q

(The Times) Levi-Strauss’ structuralism theory - conform or challenge?

A

It conforms!

The Times demonstrates a less explicit political allegiance compared to a tabloid so they may offer more than one viewpoint.

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12
Q

How have The Times adapted to digital technology?

A

The Times and Sunday Times launches a combined website in 2016.

News UK launched Times Radio in 2020.

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13
Q

(The Times) Curran and Seaton’s power and media industries theory - conform or challenge?

A

It conforms!

The Times is part of a horizontally and vertically integrated company/conglomerate. This could limit the creativity and freedom of the journalists.

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14
Q

(The Times) Hesmondhalgh’s cultural industries theory - conform or challenge?

A

It conforms!

The Times is part of a vertically and horizontally integrated company which would maximise audience and minimise risk.

They also decided shut down The News Of The World as it was part of the phone hacking scandal that was ruining their reputation which put their company at risk.

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15
Q

(The Times) Letters page

A

Culturally iconic which offers readers and opportunity to air their views and interact with the community

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16
Q

When was The Times first published?

A

1785

17
Q

Who publishes The Times?

A

Times Newspapers (since 1981) a subsidiary of News UK which is owned by News Corp (Rupert Murdoch’s company (who owns the Sun and the Sunday Times)

18
Q

The Times’ political position

A

Neutral compared to other tabloids - right-wing allegiance and supports Conservative Party at key times (e.g. general election)

The Times is famous for having a range of journalists with varied political viewpoints which allows that neutral position.

19
Q

(The Times) Plug

A

“How to be fit?”

Engages audience - relatable (woman yawning), people will find entertaining,

Softer news story

20
Q

Conventions of broadsheet newspapers

A
  • large amounts of small print text
  • not many pictures (typically one main one)

Complex and aimed at readers with higher literacy levels.

21
Q

“The Times’ verdict”

A

Makes it seem like they have a really important opinion that we should listen to and shows that the paper is judgemental and important.

22
Q

(The Times) Quotes within article

A

There are quotes from both Labour and Conservative members which represent the idea that Boris has lost his support from everyone

23
Q

(The Times) “Drinking culture”

A
  • negative connotations
  • typically associated with lower/working class
  • suggests that the Conservatives are out of control, lazy, unprofessional and self indulgent
24
Q

(The Times) Other stories on front cover

A

More factual and neutral - reflecting the typical values of the paper (jump lines - to engage audience to read the rest of the paper)

25
Q

(The Times) Mode of address

A

Serious and formal - no colloquialisms/slang

Reflects their broadsheet status and suggests the serious content

26
Q

Rupert Murdoch

A
  • CEO of Newscorp
  • global billionaire
  • conservative
  • Republican Party donor (papers may be right wing - political bias)
27
Q

IPSO

A
  • regulator of both The Times and The Daily Mirror
  • run by the newspaper industry
  • regulations of what newspapers can and can’t do in terms of offensive language, ethics etc.
  • could be biased (not as strict as they could be as they want to have the ‘shock value’)
28
Q

Is it difficult to regulate newspapers?

A

Yes

  • stories are controversial and may contain gory images
  • technology has made it harder to regulate as websites allow people to send in their own opinions and some people use offensive language etc.
  • newspapers use algorithms/bots to regulate this as it can look at a lot of content in a short space of time but there are loopholes
  • many now use human moderators but they can only look at a few things compared to bots
29
Q

(The Times) Print circulation

A
  • not declining (increasing/staying same)
  • slightly older, middle class and more educated audience and less likely to use digital media
  • pay wall may stop people from reading online
  • but the target audience is richer and may believe that paying for something makes it higher quality
30
Q

(The Times) Advertisement

A
  • shops such as Waitrose, M&S, Harrods
  • targeting middle/upperclass (AB)
31
Q

How does The Times attract their target audience?

A
  • in depth stories (complex writing)
  • crosswords to complete
  • competitions and prizes (e.g. tickets to Royal Shakespeare company, wine tasting)
32
Q

(Newspapers) Bulmer and Katz’ uses and gratifications theory

A

Primary purpose of the newspaper is always to inform and educate (e.g. current affairs)

Many newspapers are now read for entertainment.

Audiences like to relate to stories - good way to engage them.

Social interaction - comments, chat forums, texting/phoning in