I, Daniel Blake (I&A) Flashcards
What is an independent film?
A film made outside of financial and artistic control of a large mainstream film company
PSB
Public Service Brodcaster
When was IDB released?
2016
Who directed IDB?
Ken Loach
Who is Ken Loach?
An award-winning French director who is well known for his socialist views.
How much did IDB gross at the box office?
over $8 million
What awards did IDB win?
- The Palme D’Or at the 2016 Cannes Film Festival
- 2017 BAFTA for Outstanding British Film
How is IDB a social realist film?
- regional setting (Newcastle)
- dark humour
- how people overcome narrative barriers
- no special effects
- lesser known actors
Who produced IDB?
Sixteen Films (London-based production company by Ken Loach)
Why Not Productions (French production company)
Who funded IDB?
The British Film Institute (BFI)
BBC Films
Who distributed and marketed IDB?
eOne productions
How did they market IDB?
- Guerrilla Marketing Campagin
- Grassroots Campaign
- Trinity Mirror group campaign
IDB Guerrilla Marketing Campaign
Projectors were showing quotes from the film onto buildings in cities such as Newcastle (and also the Houses of Parliament) which started a social media campaign.
IDB Grassroots Campaign
An event organised by eOne which arranged preview screenings and talks about the film before its official release to build word of mouth - the people who attended were a source of marketing content.
IDB Trinity Mirror Campaign
Trinity Mirror is the largest news publisher in the UK who have supported the Labour Party since 1945. Inside this issue was an editorial ‘written by’ Daniel Blake.
They also had a disruptive display through the groups digital newspapers.
