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Media Studies > Black Panther (I&A) > Flashcards

Black Panther (I&A) Flashcards

1
Q

Who directed Black Panther?

A

Ryan Coogler (who also directed Creed)

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2
Q

When was Black Panther released?

A

February 2018 (US Black History Month)

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3
Q

What award did Black Panther win/get nominated for?

A

Won - 3 Oscars for Costume, Production Design and Original Soundtrack

Nominated - ‘Best Picture’ Academy Award (one of the only superhero films to be nominated)

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4
Q

Historical context of Black Panther

A

15th-20th century - European powers colonised African countries and exploited them for resources and slave labour

The Black Panther Party (1960s-80s) was a political activist group established to monitor and protect against police brutality.

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5
Q

Representation of Africa/Black people in media

A

Sci-fi and superhero genres have traditionally been dominated by white, male characters.

In Marvel movies, non-white characters are usually side-kicks and there are very few superhero films with a female lead.

Most US/European news portray Africa as under-privileged and developing and films are very sympathetic towards it.

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6
Q

Oscarssowhite

A

This hashtag was trending in 2016 and it drew attention to the lack of diversity in the films nominated for the Oscars that year.

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7
Q

Afrofuturism

A

A cultural aesthetic that combines science-fiction, history and fantasy to explore the African-American experience.

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8
Q

Political contexts of Black Panther

A

blacklivesmatter campaign used social media to spread awareness that has often been ignored by mainstream media.

Obama was president from 2009-2017 and he was the US’ first African-American president. He created many initiatives to help minority groups.

In contrast, Trump vowed to reverse many of these initiatives.

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9
Q

What company produced and distributed Black Panther?

A

Marvel Studios (vertical integration)

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10
Q

Which was the first film fully owned by Marvel?

A

Black Panther

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11
Q

What marketing technique did they use for Black Panther and why?

A

360-degree consumer experience to make it a ‘cultural event’ and raising its profile into something more politically resonant and to ensure the audiences are familiar with their films.

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12
Q

What was included in the Black Panther marketing campaign?

A
  • teaser trailer and poster
  • trailer was shown between NBA games on Disney owned channel ABC (received 89 million views over night)
  • car collaboration with Lexus shown during the Super Bowl
  • Disney organised the first half-time show during the College Football National Championships and a new trailer dropped (the game was also showing on ESPN, a Disney owned channel)
  • soundtrack was by Kendrick Lamar (Interscope Records)
  • ‘Welcome to Wakanda’ catwalk at New York Fashion Week
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13
Q

What is a mainstream film?

A

A film produced for profit designed for a mass amount of audience - this takes a lot more to make than an independent film

Predictable plots

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14
Q

How much did Black Panther gross?

A

$1 billion world wide

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15
Q

Did Black Panther gain diverse audience?

A

Yes. The most ever for a superhero film.

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16
Q

How did BP gain a more diverse audience?

A
  • Association with Hasbro Toys (the advertising was children of all ages, races and genders) - focusing on the non-white superhero fans
  • Representation of non-white characters in the film
17
Q

Who made Black Panther?

A

Marvel Studios (a subsidiary of Walt Disney Studios)

18
Q

(Black Panther) Vertically integrated

A

Marvel is vertically integrated meaning that it can distribute as well as produce its products

Meant they had a large budget and resources to create a detailed marketing campaign.

Disney is a global conglomerate so helped distribute film globally.

19
Q

(Black Panther) Hasbro Toys

A

The advertising included children of all ages, genders and races.

Targets young children, families and superfans interested in collectible items.

20
Q

(Black Panther) Lexus

A

Advert shown during the Super Bowl.

Lexus released 2 limited edition Black Panther themed cars.

When the car was marketed, so was the film and vice versa.

A Lexus car was shown in the film during an action scene.

Targets men, older audiences, people interested in technology and mainstreamers.

21
Q

(Black Panther) Soundtrack

A

Kendrick Lamar created the soundtrack.

Lamar has a young, black male audience (would target them). Pre-made fanbase.

But, some tracks feature explicit language which would target an older audience.

22
Q

(Black Panther) Super Bowl

A

The trailer was broadcast in the ad break in the US Super Bowl

23
Q

Black Panther Party

A

1966-82

Monitored behaviour of police officers and challenged police brutality against black people

24
Q

(Black Panther) what marketing technique did Disney use?

A

360-degree consumer experience

25
Q

(Black Panther) NBA

A

Trailers were shown between NBA games on the Disney-owned TV channel ABC

26
Q

(Black Panther) Official trailer

A

Released in October 2017

17 million views

Featured track by Vince Staples - African American poet and musician (‘The Revolution Will Not be Televised’ - slogan used in 1960s US black power movements)

27
Q

(Black Panther) College Football National Championship

A

Disney organised the first half-time game where Lamar performed. It was also streaming on the Disney-owned channel ESPN (watched by 28.4 million people)

A new trailer dropped during the game and started selling advance tickets - 30% of tickets.

28
Q

(Black Panther) NY Fashion Week

A
  • Welcome to Wakanda catwalk show
  • featured in numerous fashion magazines
  • targeted women (opening weekend = 44% of ticket buyers were female)
29
Q

(Black Panther) diverse audience

A

-Drew the most diverse North American audience ever for a superhero film
- created strong role-models for children due to under representation of strong black people in the media

30
Q

(Black Panther) Curran and Seaton - power and media

A
  • media concentration (e.g. Disney) limits variety, creativity and quality - format driven movies
31
Q

(Black Panther) Hesmondhalgh’s cultural industries theory

A
  • Franchises (e.g. Marvel) minimise risk and maximise profit as they have a pre-sold audience
  • however, it can be argued they took a risk with this film as it deviated from their typical film - white superhero.

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