The Times

Question 1

Mode of address FC

Answer 1

• employs a formal style with advanced language to reflect the needs/education level of the audience.

Question 2

construction FC

Answer 2

• some layout design techniques to attract its audience (sell lines, kickers, pugs).
• There are usually not as many as The Mirror, though.

Question 3

technical codes FC

Answer 3

• Whilst The Times employs colour, it is much more understated than the tabloid Mirror.
• More traditional fonts, styles and sizes reinforce this traditional symbolism.

Question 4

conventions FC

Answer 4

• The Times observes more traditional codes and conventions than the Daily Mirror
• with less direct address and a more formal, authoritative tone as if giving the reader less active participation and more passive access to information.

Question 5

politics

Answer 5

• supports conservative party
• voice for the establishment

Question 6

audience

Answer 6

• 35+
• more women than men

Question 7

masthead FC

Answer 7

• the name shows us the time we live and what is happening

Question 8

serif font FC

Answer 8

• connotes that its traditional
• has a lot of history

Question 9

logo FC

Answer 9

• connotes history, tradition and britishness

Question 10

use of image FC

Answer 10

• shows Boris Johnson and French president Emmanuel Macron
• facing away from each other to connote tension or conflict

Question 11

use of language FC

Answer 11

• dramatic and designed to cause alarm
• suggests that the Conservative leaders are driving the climate agenda