Kim Kardashion Flashcards
Audience
Appeal is that players are free to choose their avatars gender, ethnicity, looks and sexuality
Uses and gratification theory
Social integrative needs - fulfils their need for companionship
Tension release needs - escapism/diversion from normal life
Personal integrative - find things out about themselves and reinforce their own identity
Affective needs - emotional pleasent experience/ climbing up to A list
Cognitive needs - using media to find out about the world around them
Positive representation
All people are embraced in this game such as race, ethnicity, sexuality and gender
Negative representation
Has been criticised of how women are shown as it focuses on beauty, looks and dating
It suggests that women should want to be admired for their appearance, dating a man is the way to be happy and to be famous without having any clear talent
Narrative
The narrative of the game is to complete missions, gain more followers and get a higher celeb status
You are rewarded for going to parties or on dates
How it looks
The game is bright, cartoony and uses primary colours
Industries
The game is an example of a FREEMIUM app which is that is free to play but with ads on
The Kardashion History
- Robert Kardashion finds fame in OJ Simpson murder trial
- Kris remarried Bruce Jenner
- Sex tape by Kim
- Kim joins the reality TV show the simple life
- Keeping up with the kardashion
- Kim appears dancing with the stars
- Kim married Kanye
Harmful effects
Positive effects
How does Kim make money?
Sterotype - masculinity
Sterotype - femininty
Sterotype - place
Sterotype - class
Steriotype - age
Steroptype - look
Character types
Settings
Events
Visual styles
Gameplay
Is Kim a good role model?
- good business woman
- confident with her body
but - sex tape to self promote
- feminine business ventures
- unrealistic body image
How does Kim K Hollywood involve media convergence?
- TV shows and social medias are referred to in the game
- get bonus items for sharing on facebook
- game appears on kims social media
- need to tweet in game
- appears on keeping up with the kardashions
Why are women playing games?
- gaming traditionally male dominated
- tech has changed the demographics of gaming
- apps have changed accessibility and audience
What are the issues in gaming?
- sexual objectification of women
- abuse of women
- brutalisation of womens bodies
- misogyny
- violence
- not enough female friendly games
How do free apps make money?
- encouraged in app purchase
- in app advertising
- freeminimum
Maslow hierarchy of needs
safety - security/resources
love and belonging - friendship/connections
esteem - status/respect/recognition
How has the gaming industry changed?
