The Systems Approach Flashcards
family value marketing
pricing to appeal to family budgets
value pricing
pricing that consumers feel they have received a good value for the amount they paid
multiple-branding
having multiple chain restaurants operate or sell name brand products at the same location
cook/chill method
food production in which food is prepared by conventional methods, then chilled or refrigerated for use later.
upscale menus
fancier, more expensive foods, often with gourmet appeal
branding
using nationally or locally labeled products for sale in an existing foodservice operation
benchmarking
Total Quality Management measurement tool that provides an opportunity for a company to set attainable goals based on what other companies are achieving
Satelliting
selling/delivering food to other facilities
comfort food
food associated with home and family; traditional american dishes
home meal replacements
prepared and partially prepared foods to take home
meal solution
prepared and partially prepared foods to take home
display cooking
restraunts designed where the kitchen may be viewed by diners
in-house management
FS within an organization operated by the organization
contract FS
FS within an organization operated by an outside company
scope of service
the number and types of business units offered by individual FS operations
mission statement
summary of organization’s purpose, customers, products, services
objectives
specific, measurable goals/targets of the organization.
outputs
finished products and services
