The sun Flashcards
The headline “Join our jabs army
-patriarchal view within army
-imperative to call readers to action, asking them to volunteer as a steward at the vaccination
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why is the puff for “jabs army” have the union jack
-appear like a badge the volunteers might receive or a logo they might wear to connect them to the scheme.
-The heart juxtaposes the term army, but it connotes that the group’s actions will be caring and generous.
-The flag also implies that helping to ‘fight’ covid is a matter of national pride and patriotism.
target audience
C2DE and aged between 35–64 years old.
“The Sun says…”,
suggesting the newspaper has real influence and reinforces their strength of opinion on this matter.
“PM: Britain Brexpects”
intertextual link to two historical British leaders, Churchill and Nelson. By aligning Johnson with these two people, it is clear The Sun’s ideology in this article is pro Johnson and pro-Brexit.
Kate Garraway and Gary lineker
-recognisable and famous figures
-trustworthy