key terms Flashcards
1
Q
What is star theory
A
A star is a construction for a brand and identity by media institutions
2
Q
What is vertical integration
A
Business strategy in which a company takes ownership of two or more key stages of its supply chain
3
Q
What is synthetic personalisation
A
Fake relationship between audience and text
4
Q
Stuart halls Reception theory
A
-Media takes can be interpreted in different ways by different audiences
-preferred,negotiated and oppositional
