Quality Street Flashcards
What does the position of the gold frame show?
It used connotations of the halo effect around the man and the product
Why is a typical triangular geometric composition used (symmetry)
It looks appealing and can satisfy customers
the man is in the middle more important than the women and the two rich people are on top showing their higher class
What does the use of the colour purple connote
Purple has connotations of royalty which can signify luxury suggesting the product is luxury
What is important about the women’s clothes in the quality street poster?
The women are dressed up almost as sweets suggesting that the women are the prize and if you buy these sweets you will have women (negative representation)
What stereotype is connoted through the women’s clothing
-They are dressed domestically, stereotypical representation that women are home oriented
-they are seen to care about there appearance once again connoting negative stereotypes of women
How can we apply props theory to quality street poster?
The male ‘hero’ has to pick between two damsels in distress
Why has makintosh used the font they have
It’s a sans serif and appears to look like handwriting, this makes it feel personal towards the audience
What does the colour red connote
Lust/danger
What was the society like at the time quality street poster was released
In the 1950s the gender roles were remarkably different to the present day
What was the audience of the quality street advert
The product itself was designed for working family’s and the imagery is aspirational of a higher class which links to post war era in Britain
Why is miss sweetly and major quality used
This can build brand identity and through recognisable characters they can built loyalty
Also this is intertextuality
What narrative is this poster
Patriarchal narrative
What is the typography of the quality street poster ?
Typography is strong forming the the bottom third of the poster and the strong purple stands out to draw the consumers eyes to the name
How does the colour pallet link to the context?
The colour pallet is rich and consists of primary and secondary colours,links to post war consumerist culture
