The state of omnichannel shopping

Question 1

Companies with omnichannel customer engagement strategies retain on average __% of their customers, compared to __% for companies with weak omnichannel customer engagement

Answer 1

Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement

Question 2

Only __% of retailers cite omnichannel efforts as a top priority for their business in 2015

Answer 2

Only 45% of retailers cite omnichannel efforts as a top priority for their business in 2015

Question 3

__% of digital shoppers consider in-store experience as the most important channel when making a purchase

Answer 3

72% of digital shoppers consider in-store experience as the most important channel when making a purchase

Question 4

__% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience

Answer 4

71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience

Question 5

Shoppers who buy from a business both in-store and online have a __% higher lifetime value than those who shop using only one channel

Answer 5

Shoppers who buy from a business both in-store and online have a 30% higher lifetime value than those who shop using only one channel

Question 6

__% of US online shoppers said that they have used buy online, pick up in stores services

Answer 6

70% of US online shoppers said that they have used buy online, pick up in stores services

Question 7

Smartphones now influence more than __% of US retail sales

Answer 7

Smartphones now influence more than 28% of US retail sales

Question 8

Top omnichannel retail capabilities according to digital shoppers:

__% ability to check availability of product prior visiting to store

__% ability to buy or reserve a product online via smartphone and pick up in-store

__% stored profile information available across all channels for easy access

__% consistent personalized shopping experience from one channel to next

__% usage of social media for access across the channels

Answer 8

Top omnichannel retail capabilities according to digital shoppers:

82% ability to check availability of product prior visiting to store

57% ability to buy or reserve a product online via smartphone and pick up in-store

50% stored profile information available across all channels for easy access

47% consistent personalized shopping experience from one channel to next

24% usage of social media for access across the channels

Question 9

Top omnichannel shopping product categories by % age of consumers:
\_\_% consumer electronics 
\_\_% Apparel
\_\_% toys
\_\_% home appliances
\_\_% Auto
\_\_% home improvement 
\_\_% mobile devices
\_\_% Financial services
\_\_% Beauty & personnal
\_\_% Healthcare services

Answer 9

Top omnichannel shopping product categories by % age of consumers:
65% consumer electronics 
64% Apparel
63% toys
58% home appliances
57% Auto
57% home improvement 
54% mobile devices
49% Financial services
39% Beauty & personnal
35% Healthcare services