Content marketing stats for 2017

Question 1

Heard information: __ % is remembered 3 days later

seen information: __ % is remembered 3 days later

Answer 1

Heard information: 10% is remembered 3 days later

seen information: 65% is remembered 3 days later

Question 2

__% of marketers say photography is critical to their current mrk and storytelling strats.

Answer 2

46% of marketers say photography is critical to their current mrk and storytelling strats.

Question 3

__% of marketers use visual assets in their social media marketing

Answer 3

74% of marketers use visual assets in their social media marketing

Question 4

Tweets with images receive __% more retweets than tweets without images

Answer 4

Tweets with images receive 150% more retweets than tweets without images

Question 5

__% of senior marketing executives believe visual assets are core to how their brand story is communicated

Answer 5

65% of senior marketing executives believe visual assets are core to how their brand story is communicated

Question 6

Tweets with images receive __% more clicks than tweets without images

Answer 6

Tweets with images receive 18% more clicks than tweets without images

Question 7

Content with relevant images get __% more views than content without relevant images

Answer 7

Content with relevant images get 94% more views than content without relevant images

Question 8

__x as many consumers would prefer to watch a video about a product than read about it

Answer 8

4x as many consumers would prefer to watch a video about a product than read about it

Question 9

_______ hours of video is viewed daily on facebook

Answer 9

100 000 000 hours of video is viewed daily on facebook

Question 10

Using the word video in an email subject line boosts open rates by __% & clickthrough rates by __%

Answer 10

Using the word video in an email subject line boosts open rates by 19% & clickthrough rates by 65%

Question 11

__% of all video plays are on mobile devices

Answer 11

51% of all video plays are on mobile devices

Question 12

More than __% of marketers and small business owners said they planned to increase investment in video marketing in 2017

Answer 12

More than 60% of marketers and small business owners said they planned to increase investment in video marketing in 2017

Question 13

Facebook users spend __x more time watching live videos than traditional videos

Answer 13

Facebook users spend 3x more time watching live videos than traditional videos

Question 14

Videos less than ___ minutes long account for __% of total video consumption time on smartphones

Answer 14

Videos less than 5 minutes long account for 55% of total video consumption time on smartphones

Question 15

__% more people viewed a 360 video than the same video in traditional format

Answer 15

29% more people viewed a 360 video than the same video in traditional format

Question 16

______ reaches more 18+ year olds during prime-time viewing hours than any cable TV network

Answer 16

YouTube reaches more 18+ year olds during prime-time viewing hours than any cable TV network

Question 17

__% of videos on facebook are watched without sounds

Answer 17

85% of videos on facebook are watched without sounds

Question 18

Instagram posts using at least one hashtag receive __% more engagement than posts without #

Answer 18

Instagram posts using at least one hashtag receive 12,6% more engagement than posts without #

Question 19

Users receive __% of their total comments within __ hours of an instagram post

Answer 19

Users receive 50% of their total comments within 10 hours of an instagram post

Question 20

Baby boomers __% are looking for promotions on social

Answer 20

Baby boomers 60% are looking for promotions on social

Question 21

Lenght of a typical blog post

2014: ___ words
2015: ___ words
2016: ___ words

Answer 21

Lenght of a typical blog post

2014: 808 words
2015: 887 words
2016: 1054 words

Question 22

The % of blog posts that are 500 words or less is __ what it was 2 years ago

The % of blog posts that are 2000 words or more has ___ every year

Answer 22

The % of blog posts that are 500 words or less is 1/2 what it was 2 years ago

The % of blog posts that are 2000 words or more has doubled every year

Question 23

Blog titles with ___ to __ words attract the highest & most consistent amount of traffic

Answer 23

Blog titles with 6-13 words attract the highest & most consistent amount of traffic

Question 24

___% of people admit skimming blog posts

Answer 24

43% of people admit skimming blog posts

Question 25

% of email opens __% mobile; __% webmail; __% desktop

Answer 25

% of email opens 54% mobile; 30% webmail; 16% desktop

Question 26

The most important content for marketers:
\_\_% blogging
\_\_% visual
\_\_% videos
\_\_% podcasting
\_\_% live video

Answer 26

The most important content for marketers:
38% blogging
37% visual
21% videos
2% podcasting
2% live video

Question 27

__% of consumers have unsubscribed from emails because a brand was sending too many emails

Answer 27

78% of consumers have unsubscribed from emails because a brand was sending too many emails

Question 28

_ Billion people will use email by 2020 (almost half the world’s population)

Answer 28

3 Billion people will use email by 2020 (almost half the world’s population)

Question 29

_ in 3 marketers plan on increasing their use of blogging

Answer 29

2 in 3 marketers plan on increasing their use of blogging

Question 30

__ % open rate for emails with personalised messages vs. __% open rate for emails without any personalisation

Answer 30

18.8 % open rate for emails with personalised messages vs. 13,1% open rate for emails without any personalisation

Question 31

Women spend _ more minutes per month than men checking emails on smartphone

Answer 31

Women spend 7 more minutes per month than men checking emails on smartphone

Question 32

People spend an average of _ seconds reading an article

Answer 32

People spend an average of 37 seconds reading an article