The benefits of Big data marketing

Question 1

Big data refers to information ever increasing

• v__
• v__
• v__
• v__
• c__

Answer 1

Big data refers to information ever increasing

• volume
• velocity
• variety
• variability
• complexity

Question 2

It is estimated that __% of all data in use today have been accumulated within the last two years

Answer 2

It is estimated that 90% of all data in use today have been accumulated within the last two years

Question 3

Big data is associated with storing and analyzing huge data sets to support a superior level of decision-making that drives the following:

• A___
• T___
• c___
• R___

Answer 3

Big data is associated with storing and analyzing huge data sets to support a superior level of decision-making that drives the following:

• Accuracy
• Time management
• Customer segmentation
• Real time mrk

Question 4

__ billion people create __ zetabytes of data

Answer 4

3 billion people create 8 zetabytes of data

Question 5

__ increase in mrk analytics in next 3 years

Answer 5

60% increase in mrk analytics in next 3 years

Question 6

Big data challenges:

• C
• C
• S
• S
• S
• T
• A
• V

Answer 6

Big data challenges:

• Capture
• Curation
• Storage
• Search
• Sharing
• Transfer
• Analysis
• Visualization

Question 7

__% of survey respondents believe making more accurate decisions is a benefit of basing those decisions on data

Answer 7

58% of survey respondents believe making more accurate decisions is a benefit of basing those decisions on data

Question 8

__% of mrketers say that mrk and IT are not strat partners in their comapany

Answer 8

50% of mrketers say that mrk and IT are not strat partners in their comapany

Question 9

__% of mrketers gave their department a grade c or lower for using data to drive marketing

Answer 9

40% of mrketers gave their department a grade c or lower for using data to drive marketing

Question 10

__% of mrketers plan to implement a big data analytics solution in the next two years

Answer 10

71% of mrketers plan to implement a big data analytics solution in the next two years

Question 11

less than __% of companies use the data they have in a systematic way

Answer 11

less than 10% of companies use the data they have in a systematic way

Question 12

Value of Big Data market:
2013:
2017:

Answer 12

Value of Big Data market:

2013: 18.1
2017: 47

Question 13

Data used to drive MRK:
__% demographic
38% ___

Answer 13

Data used to drive MRK:
73% demographic
38% transactional data