importance of influencer mrk and its growth in 2017 Flashcards
__% of brands increased their content output in the last two years but average content engagement decreased by __%
78% of brands increased their content output in the last two years but average content engagement decreased by 60%
__% of online customers use ad block tech.
47% of online customers use ad block tech.
__% of people trust recommandations from individuals overbrands
92% of people trust recommandations from individuals overbrands
__% of internet traffic is driven by facebook alone.
25% of internet traffic is driven by facebook alone.
__% is the pace of instagrams annual users growth. Snap is at __%. Periscope is growing at __ million users in four months of existence.
50% is the pace of instagrams annual users growth. Snap is at 56%. Periscope is growing at 10 million users in four months of existence.
__% of consumers use social media to make purchase decisions
74% of consumers use social media to make purchase decisions
__% of marketers who have used influencer mrk judged it to be effective
81% of marketers who have used influencer mrk judged it to be effective
__% of marketers believe they get better customers from influencer marketing.
51% of marketers believe they get better customers from influencer marketing.
__% better retention is reported for customer acquired through word of mouth advertising.
37% better retention is reported for customer acquired through word of mouth advertising.
__% of marketers will increase influencer marketing budget in 2016
59% of marketers will increase influencer marketing budget in 2016
The analysis found that the average earned media value from us influencer is __ times higher in h1 2015 than the overall average in full year 2014 at __$ for every $ spent vs 6.85$ last year.
The analysis found that the average earned media value from us influencer is 1.4 times higher in h1 2015 than the overall average in full year 2014 at 9.60$ for every $ spent vs 6.85$ last year.