importance of influencer mrk and its growth in 2017 Flashcards

1
Q

__% of brands increased their content output in the last two years but average content engagement decreased by __%

A

78% of brands increased their content output in the last two years but average content engagement decreased by 60%

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2
Q

__% of online customers use ad block tech.

A

47% of online customers use ad block tech.

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3
Q

__% of people trust recommandations from individuals overbrands

A

92% of people trust recommandations from individuals overbrands

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4
Q

__% of internet traffic is driven by facebook alone.

A

25% of internet traffic is driven by facebook alone.

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5
Q

__% is the pace of instagrams annual users growth. Snap is at __%. Periscope is growing at __ million users in four months of existence.

A

50% is the pace of instagrams annual users growth. Snap is at 56%. Periscope is growing at 10 million users in four months of existence.

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6
Q

__% of consumers use social media to make purchase decisions

A

74% of consumers use social media to make purchase decisions

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7
Q

__% of marketers who have used influencer mrk judged it to be effective

A

81% of marketers who have used influencer mrk judged it to be effective

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8
Q

__% of marketers believe they get better customers from influencer marketing.

A

51% of marketers believe they get better customers from influencer marketing.

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9
Q

__% better retention is reported for customer acquired through word of mouth advertising.

A

37% better retention is reported for customer acquired through word of mouth advertising.

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10
Q

__% of marketers will increase influencer marketing budget in 2016

A

59% of marketers will increase influencer marketing budget in 2016

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11
Q

The analysis found that the average earned media value from us influencer is __ times higher in h1 2015 than the overall average in full year 2014 at __$ for every $ spent vs 6.85$ last year.

A

The analysis found that the average earned media value from us influencer is 1.4 times higher in h1 2015 than the overall average in full year 2014 at 9.60$ for every $ spent vs 6.85$ last year.

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