The role of social influnce processes in explaining sociao change

Question 1

when does social change occur?

Answer 1

When Society sections of society adopted, anew belief, or way of behaving, which becomes a widely accepted by the norm (occurs at society not individual level)

Question 2

what can social change be?

Answer 2

rapid or can occur at gradual pace with minority influence being the main driving force for social change

Question 3

What is the process of social change?

Answer 3

-Drawing attention to an issue
-cognitive conflict
-Consistency of the position
-Augmentation Principal
-Snowball effect
-Social change occurs

Question 4

1- What is drawing attention to an issue?

Answer 4

minorities can bring about social change by drawing attention of the majority to an issue

Question 5

2- what is cognitive conflict?

Answer 5

Minorities challenged the majority cognitions, so they think more deeply about the issue being challenged

Question 6

3- what is consistency of the position?

Answer 6

Moscovici’s research should minority expressing a consistent argument, both between themselves and overtime have more influence over the majority

Question 7

4-What is the augmentation principle?

Answer 7

if the minority is willing to suffer for their views, they are more committed and will be taken more seriously by majority

Question 8

5- what is snowball effect?

Answer 8

Minorities gather support gradually overtime, and their influence converts more and more people until it reaches the tipping point where social occur changes- leads to internalisation

Question 9

6- what is social change occurs?

Answer 9

At this stage social cryptoamnesia may exist whereby society knows social change had occurred, but forgets the origins of it and so the majority does not give credit to the minority for the change taking place