The Power of the mm Flashcards

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1
Q

How has the media become a gigantic int’l business?

A

1) Instant news from every part of the globe
2) International marketing of TV programmes anf films to INT’L AUDIENCES and is backed by huge investments
3) The internet has millions more people going online every year providing huge amounts of imfo and entertainment all over the globe

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2
Q

How is society media saturated?

A

1) Media has become an important source of INFO/ENTERTAINMENT/LEISURE ACTVITY for large numbers of people
2) the media has become key agencies of SECONDARY SOCIALIZATION and INFORMAL EDUC.
3) Influences a person’s sense of identity and consumer choices
4) most of our opinions and attitudes are based on the knowledge provided by the mass media

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