Mass/Popular Culture

Question 1

What is mass/popular culture?

Answer 1

Mass/popular culture refers to the cultural products that are produced as entertainment for sale to the mass/ordinary people.

Question 2

What does this mass/pop culture include?

Answer 2

MASS-PRODUCED, STANDARDISED (all the same) products with no lasting value.

Question 3

Define ‘High Culture’

Answer 3

SPECIALIST CULTURE PRODUCTS seen as lasting and of high LITERARY or ARTISTIC value.

Question 4

Who admires High Culture?

Answer 4

Intellectuals and usually the upper class.

Question 5

Examples of pop/mass culture?

Answer 5

1) Keeping up with the Kardashians
2) MCD toys
3) Hollyoaks and other soaps
4) Viral Videos

Question 6

Examples of High culture?

Answer 6

1) Leonardo Da Vinci
2) Sylvia Plath
3) Mozart
4) Beethoven

Question 7

Flew’s (2002) View?

Answer 7

Flew (2002) states that the evolution of the new media has led to the development of a GLOBAL POPULAR CULTURE.
Globalisation has undermined local cultures.

Question 8

Macdonalds stats?

Answer 8

MCD has over 26500 resturants in over 119 countries

Question 9

Flew, pls continue… (Evolution of the new media idea)

Answer 9

Evolution of new media is the reason why English is the dominant language of the world.

Question 10

What does Strinati (1995) say about whats happened to culture? (3)

Answer 10

1) High culture has been made popular culture due to the mass media

Question 11

How has technology affected culture?

Answer 11

New tech has affected culture in a negative way, by putting the western culture in the SPOTLIGHT and undermining global cultures.

Question 12

Examples of Global popular culture/Consumer products?

Answer 12

Mcd 
iphone 
social media 
coca cola 
MTV