The Mass Media

Question 1

Some socio’s argue that we do not have more choice in the media today. Examples of this?

Answer 1

1) Concentration of ownership
2) CROSS-MEDIA OWNSERSHIP (Horizontal Integration)
3) Vertical integration

Question 2

Some say we have more choice in media today. What’s an example of this?

Answer 2

1) more CHANNELS
2) INTERNET
3) more FREE PAPERS and MAGAZINES

Question 3

What is Horizontal Integration?

Answer 3

When LARGE MEDIA COMPANIES own VARIOUS TYPES of media.

Question 4

What is Global Conglomeration? (AKA, attempting world domination..)

Answer 4

Global Conglomeration is where media companies OPERATE in the GLOBAL MARKET (eg.Newspapers in many countries)
(eg. Disney, timewarner)
They also control more than one type of media.

Question 5

Synergy?

Answer 5

When a company SELLS their product in different formats (album,games,toys)

Question 6

Vertical Integration?

Answer 6

Where companies want to MAXIMISE their profits by controlling ALL ASPECTS of the industry

Question 7

Technological Convergence?

Answer 7

Where SEVERAL TECHNOLOGIES are put together in one PRODUCT