the platform society Flashcards
platform society
= platforms not just soemthing external, that have an impact on real society,but shows how society is done
integral part of what society is
strong tension between individual gains and public consequences- put pressure on collective beings and public services
online platforms
= programmable dogotal architecture designed to organise interactions between users (end-users, private actors, public actors)
geared towards:
- systematic collection
- algorithmic processing
- circulation and monetising
platform ecosystem
= assemblage of networked platforms, governed by a particular set of mechanisms that shape everyday practices
looks egalitarian but is hierarchical
private, but serves public values- also recognised by courts- say smth on a platform=public space
a lot of its architecture comes from a particular set of ideologies
replace top-down big gov with bottom-up customer empowerment
effects appear local, while its impacts are global- link between micro level and how it affects societal values
levels platforms operate
micro: one to one interaction- single platform
meso: organisation level- platform ecosystem
macro: society level- platform society
platform anatomy
=fueled by data, automated and organised through algorithms and onterfaces, formalised through analysing relations, driven by business models and governed through user agreements
algorithms transform data into desired output- impact on what you see
ownership status: is the platform a company or gov platform or…, globally or locally, global platforms is easy to evade regulations
business models- how they want to make money- consequences on how they handle data
infrastructural platform
=heart of the ecosystem on which other platforms are built- add-ons, share via other platforms, news can spread in other ways
online gatekeepsers-search engines, cloud computing, video hosting
sectoral platforms
- serve a particular sector or niche
all using/dependent on infrastructural core
hybridisation between infrastructural and sectoral platforms
-dependency
- between and across
platform mechanisms
interplay between tech, algorithms, commercial strategies, user strategies developed by individuals, corporations or state institutions
datafication- capturing, circulating
commodification- multisided market, turning things into commodities, things that can be solved, Freemium model- free and premium versions of the app
platform selection
=trigger and filter user activity thriough the interface and algorithms, while the interactions of users with these coded environments influence the visibility of particular content
personalisation
reputation and trends
moderation-content- contested eg fake news
health platforms
health research
hospital started to collaborate with google-0 string dependency on google, google had advantage BCS they had access to data
fitness medical apps- not always clear if wellness apps are medical apps
why do individuals use platforms?
double logic- personalised solutions and by providing their data they contribute to the common good
the logic of gift- create a social relation that assumes the expectation of gifting back
