data visualisation Flashcards

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1
Q

Data visualisation can:

A
  • simplify complex data
  • enhance decision making
  • reveal hidden insights
  • improve communication
  • engage and retain attention
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1
Q

why data visualisation

A

humans are pattern-recognition machines, can n turn easier into concrete examples

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2
Q

basic principles of data visualisation

A
  1. should tell a story
  2. should have graphical integrity
  3. should minimise graphical complexity
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3
Q

principle 1 of DV

A
  • clear
  • enable meaningful comparison
  • yield insight beyond the text
  • not boring
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4
Q

principle 2 of DV

A
  • should not lie
  • lie factor - 1
  • present data in context
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5
Q

principle 3 of DV

A
  • the simpler, the better
  • why?
    improves readability, enhances focus, reduces cognitive load, avoid misinterpretation
  • data ink- amount of ink used for data in a graph- 1
    chartjunk- does not provide insight, distraction from the story, data-ink ratio low= high chartjunk
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6
Q
A
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