The New Media - Done

Question 1

What are the key features of the new media

Answer 1

Convergence
Interactivity
User power
Accessibility

Question 2

What is meant by convergence?

Answer 2

One device can be used to access a wide variety of media

Question 3

What is meant by interactivity?

Answer 3

New media allows the audience to able to engage with its contents

Question 4

What is meant by user power?

Answer 4

The audience considered as a consumer, they can pick and choose what they watch on TV due to streaming and catch up services, consumers are also able to influence What they watch via interactions, they are also able to create and share content 

Question 5

What is meant by accessibility? 

Answer 5

New media tends to be free. There is instant access to vast array of content, money is earned thru advertisement and subscriptions  

Question 6

What is cornford and Robbins view on the media being revolutionary?

Answer 6

New media is evolutionary, not revolutionary new technology built on old technology. The concept was already there for example, with write in TV programmes. the only change according to Boyle and Haynes is the speed of connection

Question 7

How is the media being called revolutionary criticised?

Answer 7

Media has developed rapidly since both studies, internet used to be cabled now is wireless. However, there is inequality in access, old people considered to be in the under classed as they use media the least, most things are done online such as taxes, puts the elderly at a disadvantage.

Question 8

 What are the two different attitudes around the new media? And who creates this concept?

Answer 8

• Curran and seaton - study called power without responsibility - did this to find the roe of the NM
• Neophiliacs + cultural pessimists

Question 9

What is a neophiliac?

Answer 9

• someone positive around the new media, main view is that it has led to an increase in choice for consumers - this has led to revitalisation of democracy and democratic engagement. This is done through control over consumption, increasing engagement in society too. They take a bottom up view that the public are in charge of the NM

Question 10

What is a cultural pessimist? 

Answer 10

• they are group who are negative about the new media, they say we now live in increased surveillance, they say there is more risk to crime such as identity theft, with the new media it brings the old media disadvantages but brings more.