Globalisation

Question 1

What is media imperialism

Answer 1

media imperialism is the idea that Western media is becoming popular around the world and is becoming more important the local cultures

Question 2

What is cultural imperialism?

Answer 2

cultural imperialism is the idea that western cultures damaging and taking over local cultures

Question 3

What are the main topics under globalisation?

Answer 3

Globalisation and pop culture
A global popular culture
Postmodernism

Question 4

What is popular- low - mass culture?

Answer 4

• liked by the majority, highly commercialised, mass produced and short life products - designed to be sold globally to earn money for companies, term low used to create sense of inferiority to benefit the elite, pop culture is simple and entertaining content.

Question 5

What is high culture?

Answer 5

Should be treated with respect - items that last and are artistic, Owen’s by upper class - found in galleries, museums, and theatres.

Question 6

What is the pluralist view on globalisation of pop culture?

Answer 6

• no such thing as mass or pop culture
• there is hybridisation of cultures in which people can pic and mix between western and their cultures
• due to global reach, media and cultural products easier accessible

Question 7

How is pop culture criticised?

Answer 7

Diverts people away from useful activities, also drives down cultural standards
Marxist say PC is imposed on the masses by global media businesses for profit
Strinati rejects his view that is great range in choice

Question 8

What postmodernists have views on globalisation?

Answer 8

Baudrillard - simulacra
Garrod

Question 9

What is baudrillards concept simulacra?

Answer 9

We live in a media saturated world - fake images distort our reality - the media constructs spectacles for us to gaze at - called hypereality - also known as simulacra - he also notes that we get more from media that’s real life experiences

Question 10

What is garrods views?

Answer 10

Media and sharing websites are blurring the distinction between reality and hyperreality, making it hard to see what is real, and what isn’t

Question 11

What are some of the points under the global popular culture?

Answer 11

Flew and Ritzer views
Media and cultural imperialism
Criticisms

Question 12

What does ritzer say about a global popular culture?

Answer 12

Companies and brands now operate on a global scale, promoting the global culture and lifestyle this weakens local cultures

Question 13

What is flews view on a global popular culture?

Answer 13

The evolution of technology has played an important role in the development of global popular culture, globalisation has led to an undermining of national and local cultures due to most products are sold globally - cultures from different countries are becoming more like - cultural homogenisation

Question 14

What are some Marxist criticisms of a global popular culture

Answer 14

• People’s attention is diverted away from serious Issues
• Marxists say that global mass culture makes people uncritical, passive, and less likely to challenge ideas and groups