The New ADV and PR Flashcards
what is advertising
commnications process, paid media, selected audience, persuasive message
who does advertising involve
marketer, audience, message, objective
wha is NOT advertising
editorial content, PR, publicity, sales promotion, packaging, direct/database marketing
advertising can be classified by..
media, geographic area, service category, objective
Objective advertising
consumer. Business/trade, retail/local. Corporate, non commercial
consumer ads
brand preference and direct response
business and trade ads
reach outand motivate business buyers and intermediaries
retail/local ads
get consumers in the stores
corporate ads
try to leave an impression
non commercial ads
political, charity, non profit orgs - sell idea
what do advertisers do
pay for media time and space to reach audiences
what do agencies do
contact marketers to plan/create messages
