Chapter 3 Notes

Question 1

Industrial Revolution

Answer 1

rapid increase in mass produced goods that required stimulation of demand

Question 2

branding

Answer 2

so that consumers could focus their attention on a clearly identified item

Question 3

Preindustrialization era

Answer 3

pre 1800s - print advertisments

Question 4

Era of Industrialization

Answer 4

1800 to 1875 - newspapers, advertisers had no lawsor regulations to follow

Question 5

P.T. Brarnum Era

Answer 5

1875 to 1918 - more words, very little color/photography, and lots of exaggeration and lies

Question 6

consumer culture

Answer 6

way of life centered around consumption

Question 7

The 1920s

Answer 7

1918 to 1929 - usd for gov. policy and action, chain of needs, science and technology - MODERN

Question 8

The Depression

Answer 8

1929 to 1941 - inappropriate and sexual attention grabbing ads - radio emerged

Question 9

World War II and the 1950s

Answer 9

1942 to 1960 - linked to war efforts with patriotism - public attitudes towards advertising were negative, mass fear, TV

Question 10

subliminal advertising

Answer 10

buy all things that consumers really didn?t need or want

Question 11

Peace, Love, and the Creative Revolution

Answer 11

ads were hip, cool, and rebellion - creative revolution

Question 12

The 1970s

Answer 12

1973 to 1980 -

Question 13

The Designer Era

Answer 13

1980 to 1992 - social class and value consious

Question 14

The E Revolution

Answer 14

1993 to 2000 - internet ads, interactive media,

Question 15

2000 to Present

Answer 15

WWW, e business,

Question 16

Branded entertainent

Answer 16

product placement