Legal Aspects of Adv/PR

Question 1

advertising review process

Answer 1

legal team reviews ads and make sure they follow the law and products are informed and accurate

Question 2

mandatories and disclaimers

Answer 2

details of an offer in FULL

Question 3

self policing

Answer 3

one advertiser tries to make trouble for another

Question 4

competitive rivalry

Answer 4

blowing the whisle and battling other ads

Question 5

AAF

Answer 5

advertising code of american business - truth,responsibility, taste/decency, bait advertising, bait/switch

Question 6

Better Business Bereaus NAD

Answer 6

investigate dishones advertising for consumers. Contacts advertisers to ask them to resolve the issue

Question 7

regulation by media

Answer 7

protects audiences frm dishonest advertisers and values

Question 8

network clearance

Answer 8

cmmercials are screened by networks, refuse ads based on policy/controversial issues such as condoms or poor taste?i.e. god

Question 9

government regulation

Answer 9

local/state - attorney general, federal - FTC

Question 10

FTC

Answer 10

prohibits unfair methods and unfair/deceptive acts - if consumers are likely to be misled (deception)

Question 11

Who determines the meaning of ads?

Answer 11

FTC, they also have burden of proof - evidence is required (testimonies and surveys)

Question 12

Endorsments

Answer 12

must have reasonable inquiry and educational experience

Question 13

Testimonials

Answer 13

must be of ordinary consumer experience

Question 14

Demos/tests/surveys

Answer 14

consumers are entitled to see what he is told he is being seen

Question 15

Remedies

Answer 15

publicity, advisory opinions, industry guides, trade regulation rules, letters f voluntary compliance, cease and desist order, affirmation disclosure, corrective advertising

Question 16

affirmative disclosure

Answer 16

let consumers know that they were misled

Question 17

corrective advertising

Answer 17

let consumers know that they were misled for the next year and that claims were not true

Question 18

Joe Camel

Answer 18

unfair advertising, targeting underage smokers, launched in 88

Question 19

Advertising didn?t fall under first amendment protection

Answer 19

(freedom of speech) until 1964

Question 20

Times vs Sullivan

Answer 20

protesting discrimination

Question 21

Bigelow vs Virginia

Answer 21

violated Virginia statue to advertise abortion..later overturned

Question 22

Central Hudson Test

Answer 22

commercial speech is regulated if - protected by 1st amendment and lawful, substanstial government interest, and directly advances gov interests, and the regulation is railored to the interest