the multistore model of memory- Atkinson and Shiffrin

Question 1

sensory memory encoding

Answer 1

sense specific

Question 2

sensory memory capacity

Answer 2

large

Question 3

sensory memory duration

Answer 3

up to 1/2 a second

Question 4

sensory memory forgetting

Answer 4

decay

Question 5

how is info. moved from SM to STM

Answer 5

attention

Question 6

STM encoding

Answer 6

acoustic

Question 7

STM capacity

Answer 7

7+/-2 chunks

Question 8

what is chunking and how does it improve STM capacity

Answer 8

grouping info. in 7+/-2 chunks= STM’s capacity

means sits more manageable- helps you remember more

Question 9

STM duration

Answer 9

15-30 secs

Question 10

STM forgetting

Answer 10

decay/displacement

Question 11

how is info. moved from STM to LTM?

Answer 11

prolonged rehearsal

Question 12

LTM encoding

Answer 12

semantic

Question 13

LTM capacity

Answer 13

unlimited

Question 14

LTM duration

Answer 14

unlimited

Question 15

LTM forgetting

Answer 15

retrieval failure/interference

Question 16

strengths of MSM

Answer 16

application
useful IRL
emphasises role of rehearsal- helps with revision for exams

Question 17

weaknesses of MSM

Answer 17

reductionist
overly simplistic
ignores role of emotion

Question 18

what is the MSM

Answer 18

the theory of memory proposed by Atkinson and shiffrin

suggests human memory had 3 separate memory stores, info. passes through them in a fixed sequence.