The Media

Question 1

What’s the Penny Press?

Answer 1

• by the mid-1800s, technological innovations made it possible to publish newspapers on a massive scale
• mass production decreased the price so that ordinary citizens could afford them

Question 2

Yellow Journalism is what?

Answer 2

• newspapers relied on scandalous and lurid stories
• media empires were created as a result of yellow journalism
• Joseph Pulitzer and William Randolph Hearst

Question 3

The Objective Press is what?

Answer 3

Canons of Journalism (1923)
* serve to guide the conduct of reputable journalists
* objective news coverage by professional journalists is now the standard

Question 4

What is The Partisan Press?

Answer 4

• 18th and early 19th Century press in
  America was partisan
  *newspapers were affiliated with political parties
• they received subsidies from the parties

Question 5

(The Objective Press) Muckraking is what?

Answer 5

Canons of Journalism (1923)
* serve to guide the conduct of reputable journalists
* objective news coverage by professional journalists is now the standard

Question 6

Agenda setting:

Answer 6

It determines what topics receive the most coverage

Question 7

Priming:

Answer 7

Because those topics are in the forefront of people’s minds, they will evaluate candidates on the basis of them

Question 8

Media and Electoral Politics

Answer 8

John Kennedy–Richard Nixon Debate
* first televised presidential debate in 1960
* Kennedy won among TV viewers
* Nixon won among radio listeners

Question 9

Media and Electoral Politics

Answer 9

Media Consolidation
* a handful of large corporations own all of the media
* lack of diversity in “marketplace of ideas”