The Marketing Mix

Question 1

Marketing mix

Answer 1

Refers to a mode or tool used by the entrepreneur to position the product in the target market to efficiently and effectively deliver it to the consumers and to convince them about the benefits

Question 2

Product

Answer 2

Tangible goods or intangible services offered

Question 3

Nucleus of the marketing mix

Answer 3

Product

Question 4

Price

Answer 4

Availability of competing products cost of making the product
Type of product
presence of substitute product stages of the product in the market demographic profile of the target consumers

Question 5

Place

Answer 5

Place where the target consumers are

Question 6

Promotion

Answer 6

Mode of conveying the presence and attributes of the product to the target consumers

Advertising
Publicity
Personal selling
sales promotion
Direct marketing

Question 7

People

Answer 7

Individual employees

Question 8

Packaging

Answer 8

Process of putting the product in a package or container

Question 9

Positioning

Answer 9

Place occupied by the product in the minds of the consumers