Executive Summary Environment Analysis And Business Description Flashcards

1
Q

Executive summary

A

Overall highlights of the business plan

Commonly the last section to be written

next major part of the business plan

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2
Q

Executive summary must include the following sections

A

Vision mission goals and objective business model adopted
business and product position
wealth improvement approaches parties supporting the business

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3
Q

Business model

A

Perspective of the business in terms of the structure production operation and financial activities

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4
Q

Wealth improvement approaches

A

Maintain a competitive advantage position of business in the market improve the market share
maximize the utilization of resources

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5
Q

Party supporting the business

A

Consumers
Creditors
Suppliers
employees and staff

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6
Q

Environmental analysis

A

Determine the external and internal factors affecting the performance of the business

20pages

Heart of the business plan

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7
Q

Societal analysis

A

Political forces
economic forces
socioeconomic forces
technological forces
ecological forces and
legal forces

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8
Q

Demand and supply analysis

A

Backbone or the foundation of all other analysis

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9
Q

Positioning map

A

Helps understand their position against their competitors

Shows how the consumers respond to their products and services

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10
Q

Business description

A

Product that it plans to produce
Various plant and office equipment
Size of the proposed business
Future parties with whom contract may be necessary
Personnel requirement
Administrative operation

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