Executive Summary Environment Analysis And Business Description Flashcards
Executive summary
Overall highlights of the business plan
Commonly the last section to be written
next major part of the business plan
Executive summary must include the following sections
Vision mission goals and objective business model adopted
business and product position
wealth improvement approaches parties supporting the business
Business model
Perspective of the business in terms of the structure production operation and financial activities
Wealth improvement approaches
Maintain a competitive advantage position of business in the market improve the market share
maximize the utilization of resources
Party supporting the business
Consumers
Creditors
Suppliers
employees and staff
Environmental analysis
Determine the external and internal factors affecting the performance of the business
20pages
Heart of the business plan
Societal analysis
Political forces
economic forces
socioeconomic forces
technological forces
ecological forces and
legal forces
Demand and supply analysis
Backbone or the foundation of all other analysis
Positioning map
Helps understand their position against their competitors
Shows how the consumers respond to their products and services
Business description
Product that it plans to produce
Various plant and office equipment
Size of the proposed business
Future parties with whom contract may be necessary
Personnel requirement
Administrative operation