Business Plan Introduction Flashcards
Feasibility study
Serves as the forerunner of the business plan
Two major tests
Test of possibility and test of feasibility
Business plan
A detailed and integrated written document that describes the various activities involved in opening and operating a new entrepreneurial venture
Major parts of the business plan
Introduction
Executive summary
Environmental analysis
business description
Organizational plan
Production plan
operation plan
marketing plan
financial plan
Appendix
Introduction
Proposed name of the business address of the business
name of the owner
description of the business
location of the business
funding source
Statement of confidentiality
Business plan for prospective owners or investors
Proposed name of the business
Reflect business identity
promote philosophical values professed brand identity
Attract target customers
Incorporators
Persons who originally formed the corporation
Location of the business
Proximity to the target consumers distance from the source of raw materials
availability and cost of transportation
peace and order situation
Presence of direct competitors and geographic and climate conditions