Marketing Plan And Financial Plan Flashcards

1
Q

Marketing plan

A

Product place price promotion people packaging positioning

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2
Q

Financial plan

A

Collates and describes a various sets of information derived from other sections

Major assumptions
projected statement of comprehensive income
of cash flow
of financial position
financial statement analysis

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3
Q

Major assumptions

A

Financial statements in the business plan are projected.

Requiring major assumptions based on reliable data

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4
Q

Financial statements

A

Statement of comprehensive income of cash flow
of changes in equity
Of financial position

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5
Q

financialStatement analysis

A

Determines the financial operation in terms of its liquidity level profitability of operations and solvency status

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