The Market Flashcards
1
Q
Mass marketing
A
Aiming a product at all or most of the market
2
Q
Business to business marketing
A
Where businesses share involvement in marketing. They sell to other businesses directly
3
Q
Dynamic markets
A
Ever evolving and unpredictable markets
4
Q
Dynamic markets are made up of :
A
Online retailing
Changing markets
Innovation
Adapting to change
5
Q
Market orientated
A
Businesses that adapt to the changing needs of customers. The customer is at the heart of what it does, they follow the customer and gain loyalty
6
Q
Product orientated
A
Focus on what they do best. They are so good that the customer will follow.
7
Q
Niche marketing
A
Targeting a product or service at a small segment of a larger market
