The Law Affects The Marketing Mix

Question 1

Price laws affecting the marketing mix

Answer 1

1. Predatory pricing - cutting prices to force others out of business is illegal in the UK) it is difficult to prove a business is doing this though

Question 2

Place/ distribution laws affecting the marketing mix

Answer 2

1. Some products can only be sold in certain places to certain people e.g some medicines can only be purchased with a doctors prescription, not over the counter or supermarket shelf
2. Licenses are required to sell some products e.g. Alcohol or firearms

Question 3

Promotion laws affecting the marketing mix

Answer 3

1. The trade descriptions act regulates promotion.
   - can’t lie about products, can’t offer something worse if they’ve offered a niche product.
   - product label regulated - can’t claim something is medically beneficial if it’s not certified by a doctor

> offensive adverts can be banned
advertising of some products are restricted!
advertising hoardings need planning permission

Question 4

Product affecting the marketing mix

Answer 4

1. Some products are plain illegal in the U.K. E.g. Handguns