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Business Studies F293 Marketing

This class was created by Brainscape user Joe Griffiths. Visit their profile to learn more about the creator.

By: Joe Griffiths
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Decks in this class (10)

Marketing Objectives And Strategies
What are marketing objectives,
Main marketing objectives,
What are qualitative objectives
15  cards
Product
Diversification,
Product development,
Market development
4  cards
The Law Affects The Marketing Mix
Price laws affecting the marketin...,
Place distribution laws affecting...,
Promotion laws affecting the mark...
4  cards
The Market
Growing and shrinking of a market,
How to calculate market share,
Calculate market growth
4  cards
Research Methods
Quantitive market research,
Primary data,
Secondary data
17  cards
Marketing Decision Making
Aida a,
Aida i,
Aida d
22  cards
Marketing Budget & Sales Forecasting
What is sales related budgeting,
What is task based budgeting,
Competitor parity budgeting
7  cards
Compettion Based Pricing
Contribution pricing marginal pri...,
Absorption pricing,
Target based pricing
8  cards
The Marketing Mix Product
Product life cycle introduction 6...,
Product life cycle growth stage 6...,
Product life cycle maturity 3 points
11  cards
The Marketing Mix Promotion
Examples of below the line advert...,
What is above the line promotion,
What is direct mail
7  cards

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Business Studies F293 Marketing

  • Class purpose General learning

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