The Influence Of The Media On Individual And Group Behaviour Flashcards
How can media impact on us?
Impacts on our attitudes and behaviour
What is consumerism?
encourages the purchase of goods for the sake of wanting rather than needing them
What is powerful about advertising?
promotes consumerism and influences the way we think, our appearance, what we find attractive and how we should behave. Sometimes the message can be direct and provide us with information, as seen in advertisements that are delivered by a celebrity or politician wearing conservative clothing. The delivery is full of facts – making it seem legitimate and worth considering.
Though it can also be a powerful vehicle to distribute important health and wellbeing messages as well as education.
Positive influences of the media on the individual and groups:
- cultural and political awareness (Opportunity for people to become informed about state, national, and global issues)
- social skills development (way to remain
connected to family and friends all over the world) - media literacy (Skills in technology)
- access to news items in “real time” (being updated on global issue via social media)
- Access to jobs through job portals that allow recruiters to nd job seekers (Great for nding part-time and full-time jobs)
Negative influences of the media on the individuals and groups:
- social isolation
- distraction
- negative health consequences
- privacy is at risk
- misinformation
- exposure to online predators
- sexualising
Positive influences to video games:
- education
- improve cognitive function
- improvement in mood
- improves hand-eye coordination
Negative influences of video games:
Anderson (2002) found that young people who play more than 20 hours a week of violent video games have increased aggressive behaviour and decreased positive social behaviours. Anderson attributed this to the graphic nature of the games. Other researchers who have conducted similar studies have attributed this to the belief that it desensitised the player.
